DISCOVERGREECE.COM THE SEO PROJECT

Performance Marketing addressing International audience for a Country
The Challenge

The Marketing Greece S.A. initiative Discover Greece needed a holistic restructuring for SEO reasons and to SEO optimize the platform’s content aiming at organically reaching the “right” audiences worldwide and compete with the thousands of travel related pages found on the web.
The main objective set for Interweave was to increase the organic visits of DiscoverGreece.com, up to 300% within 2 months after delivering the project, for five languages -English, Russian, French, German, Greek- while the time we had at our disposal to prepare, organize and carry out the project was 3 months.

Τhe Solution

The project required extended preparation and audit, consisted in thorough analysis of the challenges that the platform, the content structure and the content faced. We worked very closely with Marketing Greece’s team and under their guidance and with tight collaboration we managed to achieve together great results and craft a very clear SEO strategy for the next years addressing global audiences.

The project required high accuracy and attention to detail so that the final outcome would be of top-notch quality. However, the most challenging part was to effectively manage the logistics of the project, due to the number of processes and texts, as well as, the limited amount of time that we had to deliver the project. But even most challenging, was the even more limited time we had at our disposal to deliver results – up to 300% organic visits within 2 months!

Α (really long) list with extremely short and strict deadlines was formed – including tasks related to technical, structural, navigational and content optimization issues.

High quality standards in all steps of the process regarding travel data accuracy / updated info, high-end copywriting, proofing & SEO check were also followed reverently.

LETS'S TALK
IN NUMBERS
152
ΤASKS
COMPLETED
1,075
PAGES AUDITED,
RE-EVALUATED, REVISED
9,541
KEYWORDS & KEY PHRASES
INTERGRATED INTO CONTENT
88,237
WORDS
CREATED
781,775
WORDS SEO EDITED
CHECKED, PROOFED,
UPLOADED
7
COPYWRITERS, EDITORS,
TRANSLATORS, SEO EXPERTS,
PROJECT & CONTENT
MANAGERS INVOLVED
100
INCREASE IN ORGANIC SEARCH
RESULTS WITHIN THE FIRST
TWO MONTHS OF THE ON-GOING
SEO OPTIMIZATION PROCESS
300
INCREASE IN ORGANIC SEARCH
RESULTS WITHIN 2 MONTHS
AFTER DELIVERING
THE PROJECT
The greater the obstacle, the more glory in overcoming it!

SERVICES

Copywriting & Content Editing
Performance Marketing
SEO auditing
SEO management
SEO strategy

LAUNCH DATE

January 2015 - December 2015

IMPACT

The project resulted in a 300% increase in organic visits (from 7.000 to 23.000) in 5 months, bringing discovergreece.com at the very first positions in all search engines ranking.

So, what are you waiting for?