DISCOVERGREECE.COM CONTENT PROJECT

Creation of highly engaging content for a world class travel portal that would display the complete Greek tourism product portfolio
The Challenge

Marketing Greece S.A. initiative, the world class travel portal Discovergreece.com, had to develop relevant, interesting, high quality content, in order to address its global audience and display the complete Greek tourism-product portfolio in an experiential manner and promote Greece as one of the ten most important and attractive destinations worldwide.

The main objective set for Interweave was to create highly engaging content (architecture, texts, photos) for the portal, aiming to act as a point of reference for international travellers visiting Greece, with a strong call to action. And all that, tailored to 5 languages and delivered within 7 months.

The Solution

The project required extended immersion sessions with the client, thorough analyses of competition and travel & tourism trends in order to craft a powerful content strategy for a top class Tourism Portal about Greece. We created a specific positioning for 128 destinations in Greece and we developed fresh content for all of them based on a very specific structure and taxonomies. It also required high accuracy and attention to detail so that the final outcome would be of top-notch quality. A challenging part was to effectively manage the logistics of the project, due to the number of processes, texts and people involved.

THREE ELEMENTS WERE KEY TO THE PROJECT'S SUCCESS

1
Robust content strategy, based on discovery aspect (presenting existing features in a new surprising way, emphasizing hidden gems and experiences / activities per travel segment, seasonality, location,) with a conceptual approach (portraying a unique positioning for each featured destination / activity)
2
Strict processes for the finalization of outputs, including selection & coordination of best travel editors, copywriters, content managers, SEO specialists, proof readers, translators.
3
High quality standards in all steps of the process regarding travel data accuracy / updated info, high-end copywriting, proofing & SEO.

SERVICES

Brand Management
Content Analysis
Content Strategy & Development
Copywriting & Content Editing
Destination Marketing
Strategy & Planning
Website Structure & Architecture

LAUNCH DATE

May 2014
LETS'S TALK
IN NUMBERS
5
LANGUAGES
130
DESTINATIONS
PER LANGUAGE
105
USPS / EXPERIENCES
PER LANGUAGE
693
WORDS WRITTEN
COPIED, CHECKED
SEO READY,
PROFFED
1.500
PHOTOS
SELECTED,
CATEGORIZED,
UPLOADED
SEO COMPETITION
ANALYSIS

IN 5 LANGUAGES
206
KEYWORDS
SEO KEYWORD ANALYSIS
IN 3 LANGUAGES
1.350
KEYWORDS
35
7
MONTHS
needed for
project deliver
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