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GRECOTEL 40 YEARS CAMPAIGN

UGC digital campaign
About

A campaign site and digital campaign celebrating Grecotel Hotels and Resorts’ 40th anniversary – the brand’s 1st ever digital campaign.

The goal

Engage the luxury hotels chain’s guests to come celebrate its 40th anniversary by sharing their memories from their holidays there on a campaign site, and use the activation and resulting UGC to raise awareness to target audiences about the brand, its history and competitive advantages (esp. portfolio diversity and warm approach to hospitality)

The Campaign Results
6,431,636

Impressions

9,377

Unique visits to the site

SERVICES

Concept development
Digital ads design, development and running
Newsletter campaign design & development
Responsive site design & development
UX design

LAUNCH DATE

October 2015 – January 2016
Silver
Best Advertising Campaign for 2016

So, what are you waiting for?