LIVE WEBSITE

FACEBOOK CAMPAIGN “APOLAMVANO TI ZOI”

FMCG Digital Marketing Campaign
About

Benecol wished to embrace the concept of “living well” - in other words, the fact that every human being would love to be able to experience a healthy, happy life and enjoy it fully. Setting this desire to the centre of the campaign, the core ideas for its implementation were of a considerably wide range: from nutritional tips -such as the nutritional value of beets- and ways to incorporate exercise in our workday -like taking the stairs in lieu of the elevator- to tips on elevating people’s spirits and reducing stress (such as singing, dancing and laughing).

The goal

The campaign sought to engage users on everything that the concept of “living well” represents both in emotional and rational level, by encouraging them to share their own “living well” tips and experiences - while, at the same time, wished to link them with the brand and the values through which it defines its identity.

Results

“Apolamvano ti zoi” (“I enjoy life”) campaign was warmly welcomed by users, as it managed to elicit their participation by interacting with them in a daily basis, while accomplishing to make them create some unique content about the idea of healthy living.

More specifically, both through its Facebook page and an application especially made for the activation, Benecol urged people to share their thoughts and experiences about healthy living while it also encouraged them to use the application in order to upload their own tips on how we can enjoy life to the fullest.

All in all, the campaign ended up with
3,347

Post Engagement
increase in May 2014

4,45

Engagement rate for the campaign
months - May & June 2014

31

Ideas uploaded in 31 days

62

Branded posts

8,853

New page likes

16,792

Comments on posts

3,320

App instaments

25,60

UGC of tips and experiences shared on how to Enjoy Life

SERVICES

Apps & Contests
Art Direction & Web Design
Social Media Strategy & Campaigning

LAUNCH DATE

May 2014

So, what are you waiting for?