“About People”, a new Greek company specializing in the fields of market research and analysis, digital monitoring and communications strategy as well, needed a strong brand identity that help them introduce themselves; plus a clean, well-designed website to showcase their services and work.
Build a distinctive, stand-out brand identity for About People and create an intuitive website, characterised by a totally fresh approach that would differentiate it from the existing research-related websites – while answering to the following needs: create leads by raising awareness about the company and its main services, promote its work and engage users by offering them interesting and constantly renewed content related to company’s professional activity (opinions polls and surveys on topics concerning current affairs in all sectors of public sphere in Greece – political, economic, social).
After studying in depth the brand’s main communication goals, we designed a unique brand identity (along with all basic brand elements, such as logos, brand guidelines etc). In addition, we created an intuitive, elegant, website showcasing both company’s philosophy and its featured services. Crafted according to modern aesthetics in web design, aboutpeople.gr is a fully responsive, fast, user-friendly and SEO-optimized website offering a digital experience that enchants users by its interesting content and the simplicity in navigation.