Horio had two social media channels for its organic products. Nevertheless, Minerva’s core values of quality, Greek tradition, Mediterranean cuisine, healthy eating, love and passion for the food industry and its people did not stand out as much as they could – a heritage of quality in the FMCG sector that had to be found.
Interweave had to create Social Media accounts and a website for Horio from scratch, as well as to initiate, promote and strengthen Horio’s presence and values along the digital world. To reintroduce Horio’s products to online communities.
We developed a strategy that served the brand’s values and translated this strategy in design, content, tone of voice in social media, advertising and digital campaigns for products’ relaunch. Contests, blogposts, newsletters, campaigns, all served their purpose in growing the community and building up awareness.
In the first year, April 2013 -when Horio launched its website and Social Media- to March 2014, Horio was already counting 100,000 Facebook friends and continued to grow its community and awareness since then.
new user registrations
visits to minervahorio.gr
people played the live “Milk the cow” game with 50% data capture
“Milk the Cow” butter campaign’s Facebook shares exceeded
Facebook impressions in a 4 week period
There were approximately
site visits (dyoeinaioitropoi.gr) in the 4 week period