Aigli Balamatsi

CEO & Executive Strategy Director

Aigli has more than 17 years of working experience, most of which within senior and executive roles in Strategy, Innovation, Marketing and Communications. Her specialties include strategic planning, business development, product development, innovation strategy and team leadership.

Having held the position of Director of Communication Strategy and New Media at the Prime Minister’s office, served as Advisor to the Minister of Culture and Tourism, she served as member of the Board of Directors of the GNTO (EOT) and worked as Head of its Global Communications and New Media Committee, implementing strategies that gave outstanding results in a short amount of time, putting Greece ahead in terms of global tourism industry requirements.

Her career thus far includes designing and running national and international marketing and technological projects and campaigns for brands, organizations and corporations.

She has worked in the Internet and Interactive Media department of the Athens 2004, where she guided teams on innovative digital products, the first ones ever to be built for and implemented on the Olympics up until then, the HR Department at the OCOG Athens 2004 and much more.

In 2013, she decided to channel her passion and knowledge and build a great team in a new endeavour, Interweave, a multi-awarded Interactive Marketing Agency based in London, Paris and Athens, with constant yearly escalating growth, whose clientele consists of several significant global and national brands, delivering measurable results through creative innovation.

Aigli has also extensive experience in Product Development, Branding and Entrepreneurship; Regularly disseminating her advisory expertise in startups related to tourism, data analytics and fin tech industries, she also maintains a frequent angel investor activity.

Whenever she feels the need to recharge her batteries and re-supply her creative fluids, she enjoys diving, snowboarding and hiking, or simply spending some time at Dendrolivano, a boutique hotel she has co-founded on the Greek island of Cephalonia.

You are what you do, not what you say