The thing about origin stories is that everyone is tired of them (thank you for that, Spider-Man and X-Men movie franchises) so the only thing you need to know about Naya’s early years is that she wanted to become a painter, an industrial designer, a director of photography in movies, a professional athlete of some kind and an oceanographer. She’s still that decisive of a person.
She ended up studying Audio-visual Arts at the Ionian University, where she was introduced for the first time to the magical world of interactive storytelling through new media. And it was then that things started to gain some perspective.
For the past 9 years, she’d been working as a journalist for various print and digital media publications –from Pop&Rock to Konteiner magazine of Eleftherotypia, LIFO and FAQ free press. She served as an Editor in Chief at Queen.gr, running a team of 10 people and numerous contractors, which eventually was awarded the Silver Award in Native Advertising and Content Marking in 2014’s DIMEs (Digital Media Awards). Moving on to MTV, she worked as a Managing Editor and Writer on RISE, being also one of its founding members. During that period she collaborated with VICE Greece and Provocateur for a series of op-eds. Her last job as a journalist was at HuffPost Greece where, as a Trends & Culture Editor, she dived head-first into her favorite subjects: the internet, arts, design, digital innovations, travel and smashing the patriarchy. There she had the opportunity to collaborate with RYOT, Bryn Mooser’s immersive media company that specializes in documentary film and commercial production, learning the various uses of virtual and augmented reality in the service of storytelling. In the meantime, she worked closely with the marketing department, crafting impeccable native pieces for esteemed brands, such as COSMOTE TV, Famous Grouse and FOX International Channels.
Advertising had always been her happy place (hey, she never claimed to be normal). She dreamed of writing her own wittily inspiring scripts one day, that would be transformed into mind-blowing ads of their own. And thus, came the day she joined Interweave and got her first assignment as a copywriter.
Naya breathes pop culture, her life soundtrack is orchestrated by The National, believes in the church of Douglas Adams and gets really, really excited when you mention marathons, mixed martial arts and Harry Potter. Her endgame is to one day embark on a permanent vacation in the Faroe Islands.