Zeta is never tired of listening, observing and understanding. People and brands are on top of her investigation ‘play list’. After her studies in marketing, communication and political philosophy, she has engaged in conversations with hundreds of consumers and business stakeholders during her 15 years of work experience as market researcher. She has discovered insights and draw marketing and communication strategies (online / offline) for many product categories and brands (prominent among them; OTE, Novartis, Janssen-Cilag, Johnson & Johnson, Minerva, Coca Cola, Kallimanis, Visitgreece, Friesland, etc).
As a mix of “Sherlock Holmes” and Sun Tzu, she is skilled in analyzing meaning of human / consumer behavior, generating market insights and defining strategy and tactics for digital brand strategies and engaging campaigns.
She is a proud mama and highly trained to endure ‘painfully’ pressing and emergency conditions.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.