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University of West Georgia Visit
April 17, 2019
by Interweave Team

“If four things are followed –having a great aim, acquiring knowledge, hard work and perseverance- then anything can be achieved”, is what Dr. A.P.J. Abdul Kalam, the iconic former president of India has famously said, and we couldn’t agree more. That’s why when the University of West Georgia reached out to Interweave with the request […]

6 things to take into account when deciding on a potential influencer to produce content for your hotel.
October 25, 2018
by Interweave Team

Influencer marketing has been growing exponentially the last few years, amounting to what some sources estimate is a billion dollar industry. Celebrities, as well as social media “cool kids”, have jumped on the influencers’ bandwagon, cooperating with brands to promote anything from food to clothes to hotels to stationary to utensils to airlines to house […]

A strategic approach on how FMCG can leverage on social media.
September 11, 2018
by Interweave Team

Social media and FMCG brands seem to be a natural match, as multinational brands have found there a welcoming environment, both for their ad budget and their engagement with their fans, ever since paid advertising in social media came about. After all, most such brands devote a large portion of their marketing efforts to either […]

IGTV will bring major changes in the business environment as well as the social media
July 30, 2018
by Interweave Team

At the end of July Instagram announced the creation of the IGTV, a stand-alone app, and Instagram new feature, that allows users (“creators”, as referred to by Instagram) to post videos, in “channels” (the “creators”’ accounts), for everyone to watch. How is this different than the already existing video capabilities of the platform, you ask? […]

Interweave Agency visits the Microsoft Summit May 2018
June 12, 2018
by Interweave Team

When you think about building bridges, you think about merging two places of increasing importance. And when you think about our future as a society, the bridge with our present is constantly evolving, upgrading, extending. On the 22nd of May, the leading technology company of our times, Microsoft, took for the third consecutive year a […]

Sorry Whaaat.com is an essential marketing tool for every marketeer.
May 24, 2017
by Interweave Team

Let us set the scene for you: You are at a meeting, a colleague is presenting and out of nowhere comes a storm of arcane acronyms and mysterious marketing terms:  “The KPI’s for this BTL campaign need to be delivered ASAP. Of course, we have to figure out the UVP first, but remember: we need […]


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