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Influencer marketing has been growing exponentially the last few years, amounting to what some sources estimate is a billion dollar industry. Celebrities, as well as social media “cool kids”, have jumped on the influencers’ bandwagon, cooperating with brands to promote anything from food to clothes to hotels to stationary to utensils to airlines to house […]
Social media and FMCG brands seem to be a natural match, as multinational brands have found there a welcoming environment, both for their ad budget and their engagement with their fans, ever since paid advertising in social media came about. After all, most such brands devote a large portion of their marketing efforts to either […]
At the end of July Instagram announced the creation of the IGTV, a stand-alone app, and Instagram new feature, that allows users (“creators”, as referred to by Instagram) to post videos, in “channels” (the “creators”’ accounts), for everyone to watch. How is this different than the already existing video capabilities of the platform, you ask? […]
When you think about building bridges, you think about merging two places of increasing importance. And when you think about our future as a society, the bridge with our present is constantly evolving, upgrading, extending. On the 22nd of May, the leading technology company of our times, Microsoft, took for the third consecutive year a […]
When it comes to mobile applications there is a never ending debate over native vs cross platform application development. This debate has many people confused as to which approach is better and why. Each development strategy and solution has its pros and cons and depending on the product requirements and specifications it might make more […]
Paylink – Western Union, the representative of Western Union in Greece, who we have been working with for the past year, opened its new flagship store in central Athens, in February. The client requested a digital ad campaign aiming to inform the audience on the existence of its new store in Athens. In response to […]