Island Of Truth: an impressive TVC encapsulating a brand’s new position
SKINOS MASTIHA SPIRIT
WHAT WE DID
Develop and produce an impressive, engaging TVC that encapsulates the new SKINOS brand positioning
TVC development and production
Following the repositioning of the SKINOS spirit, the brand wanted a TVC that captured and communicated the new territory and their place in it. Interweave responded with the “Island of Truth” concept and TVC, an impressive film that introduces, and celebrates SKINOS’ new era, filled with inspiring emotion.
Building on the new positioning
Filmed in Chios, SKINOS’ place of origin, and Athens, the TVC falls within the “Savour the Truth / Celebrate the Freedom” territory of the brand repositioning and invites viewers to reconnect with themselves and express their truest selves, by diving into the greek summer spirit.
Director: Stathis Mourdoukotas Styling: Dimitris Papathomas Art direction: Dimitris Katsikis D.O.P.: Evangelos Polychronopoulos Production company: Filmiki Productions Music & sound design: Musou music group Model: Oliver Baggerman