How we’ve collaborated with METAXA

For this collaboration to achieve business transformational goals, we created a METAXA team within INTERWEAVE, covering and supporting all the client’s needs, from internal business consulting – spanning from HR, internal digital corporate comms, distribution partners and new product lines – to a refreshed look & feel in the entire digital landscape, supported by an international campaign. Delivering an ongoing performance-based social media presence – constantly fine tuned by insights sourced by A/B testings, brand health studies and active social listening, INTERWEAVE was METAXA’s key strategic guide for all ongoing communications over the course of our 7 year partnership.

METAXA’s image and direction continued to evolve over time. To serve as a bridge during this transitional period, INTERWEAVE developed a new artistic direction; we defined the brand’s visual direction and creative guidelines including colour palette, how to showcase the METAXA bottles, drinks and cocktails, how to approach the human element, the clothes and props styling, and the selection of locations. We brought it to life through a regular shooting schedule hosted by our production arm, DEUS Studio. Across our seven years of collaboration, INTERWEAVE developed and executed hundreds of photoshoot concepts.