Stories

We believe in woven stories of innovation, creativity and entertainment. Check our blog, and let us inspire you!

October 25, 2018 / COMMUNITY
by Interweave Team

Influencer marketing has been growing exponentially the last few years, amounting to what some sources estimate is a billion dollar industry. Celebrities, as well as social media “cool kids”, have jumped on the influencers’ bandwagon, cooperating with brands to promote anything from food to clothes to hotels to stationary to utensils to airlines to house […]

September 11, 2018 / COMMUNITY
by Interweave Team

Social media and FMCG brands seem to be a natural match, as multinational brands have found there a welcoming environment, both for their ad budget and their engagement with their fans, ever since paid advertising in social media came about. After all, most such brands devote a large portion of their marketing efforts to either […]

July 30, 2018 / COMMUNITY
by Interweave Team

At the end of July Instagram announced the creation of the IGTV, a stand-alone app, and Instagram new feature, that allows users (“creators”, as referred to by Instagram) to post videos, in “channels” (the “creators”’ accounts), for everyone to watch. How is this different than the already existing video capabilities of the platform, you ask? […]

June 12, 2018 / COMMUNITY
by Interweave Team

When you think about building bridges, you think about merging two places of increasing importance. And when you think about our future as a society, the bridge with our present is constantly evolving, upgrading, extending. On the 22nd of May, the leading technology company of our times, Microsoft, took for the third consecutive year a […]

December 15, 2017 / CULTURE
by Interweave Team

Here’s a collection of 404 pages we’ve created throughout the years and remember!

May 24, 2017 / COMMUNITY
by Interweave Team

Let us set the scene for you: You are at a meeting, a colleague is presenting and out of nowhere comes a storm of arcane acronyms and mysterious marketing terms:  “The KPI’s for this BTL campaign need to be delivered ASAP. Of course, we have to figure out the UVP first, but remember: we need […]

May 23, 2017 / NEWS
by Eva P.

As a response to the ever increasing demands of the industry, Interweave is placing three distinguished professionals with a long experience in the fields of Digital Performance, Design  and Technology, as heads of these same departments. Elias Filis, Sissy Lokoviti and Andreas Chatzifotis (Head of Performance, Head of Design, Head of Technology respectively), are taking […]

May 12, 2017 / CULTURE
by Interweave Team

OFFF is not just another festival. It’s the place where creatives from all over the world meet up, share and discuss, to inspire and to get inspired, for over a decade now. On the 5th of April,the 5 of us, Maya, Alex, Magda, Electra, Elena, flew off to experience it.