Stories
We believe in woven stories of innovation, creativity and entertainment. Check our blog, and let us inspire you!
November 15, 2019 / INSIGHTS
Content marketing and especially blogging, are all about information. Nowadays, blogging is the most valuable key for companies to ensure success. According to statistics, the majority of marketers are using content marketing in order to promote their businesses. In fact, it’s used by many influential organizations in the world, including P&G, Microsoft, and Cisco Systems. […]
April 17, 2019 / COMMUNITY
“If four things are followed –having a great aim, acquiring knowledge, hard work and perseverance- then anything can be achieved”, is what Dr. A.P.J. Abdul Kalam, the iconic former president of India has famously said, and we couldn’t agree more. That’s why when the University of West Georgia reached out to Interweave with the request […]
October 25, 2018 / INSIGHTS
Influencer marketing has been growing exponentially the last few years, amounting to what some sources estimate is a billion dollar industry. Celebrities, as well as social media “cool kids”, have jumped on the influencers’ bandwagon, cooperating with brands to promote anything from food to clothes to hotels to stationary to utensils to airlines to house […]
September 11, 2018 / COMMUNITY
Social media and FMCG brands seem to be a natural match, as multinational brands have found there a welcoming environment, both for their ad budget and their engagement with their fans, ever since paid advertising in social media came about. After all, most such brands devote a large portion of their marketing efforts to either […]
July 30, 2018 / INSIGHTS
At the end of July Instagram announced the creation of the IGTV, a stand-alone app, and Instagram new feature, that allows users (“creators”, as referred to by Instagram) to post videos, in “channels” (the “creators”’ accounts), for everyone to watch. How is this different than the already existing video capabilities of the platform, you ask? […]
June 12, 2018 / COMMUNITY
When you think about building bridges, you think about merging two places of increasing importance. And when you think about our future as a society, the bridge with our present is constantly evolving, upgrading, extending. On the 22nd of May, the leading technology company of our times, Microsoft, took for the third consecutive year a […]
December 15, 2017 / CULTURE
Here’s a collection of 404 pages we’ve created throughout the years and remember!
May 24, 2017 / COMMUNITY
Let us set the scene for you: You are at a meeting, a colleague is presenting and out of nowhere comes a storm of arcane acronyms and mysterious marketing terms: “The KPI’s for this BTL campaign need to be delivered ASAP. Of course, we have to figure out the UVP first, but remember: we need […]