Let us set the scene for you:
You are at a meeting, a colleague is presenting and out of nowhere comes a storm of arcane acronyms and mysterious marketing terms:
“The KPI’s for this BTL campaign need to be delivered ASAP. Of course, we have to figure out the UVP first, but remember: we need to be thinking bottom of the funnel here, people: the client’s NPS is falling.”
You smile and nod along. After all, all your colleagues seem to be agreeing, so you must be the only one who didn’t understand, right? Right? Fact is, a lot of people in the room might be just as clueless as you, although very few would admit it. There are too many acronyms out there, too many obscure marketing terms. Let’s be realistic: who can know them all?
That’s precisely what gave us the idea for sorrywhaaat.com. Sorry Whaaat is your handy marketing glossary buddy, a resource we created for agencies, brands, freelancers, curious onlookers– everyone and anyone who could find this useful.
In putting it together, we put in every term and acronym we could think of. Now, we want to turn this over to you. Help us complete the puzzle!
Send us all the marketing terms you know and aren’t there, or the ones you don’t and would like to know more about. Let’s all get together and demystify every obscure term in our industry once and for all. If you like sorrywhaaat.com, we welcome you to bookmark, love, share, and above all, send us your submission so we can make this a one-stop destination for all industry related jargon!
From all of us at Interweave,
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Social media and FMCG brands seem to be a natural match, as multinational brands have found there a welcoming environment, both for their ad budget and their engagement with their fans, ever since paid advertising in social media came about. After all, most such brands devote a large portion of their marketing efforts to either […]
At the end of July Instagram announced the creation of the IGTV, a stand-alone app, and Instagram new feature, that allows users (“creators”, as referred to by Instagram) to post videos, in “channels” (the “creators”’ accounts), for everyone to watch. How is this different than the already existing video capabilities of the platform, you ask? […]