About

We are an awarded, global Interactive Marketing Agency established in February 2013. We are based in London and Athens and we work for brands and companies worldwide.We design and build human-centered products. We make brands grow.

We are storytellers

we combine strategy with creativity and technology in order to create user centric brand experiences in real time and for real people.

We offer you

a 360-degree service that covers the entire spectrum of a brand’s existence across multiplatform digital channels.

Our mission

is to create world-class interactive experiences, empower audiences to connect and share in real time, and deliver measurable results through creative innovation.

We think, we create, we act globally

Our story in numbers

39

Months of

Creativity

234

Successful

Projects

38

Awards

24

Strategists, Marketers,

Data Scientists,

Creatives, Copywriters,

Artists, Experts and

Technologists together

9

Technology

Partners

Globally

11

Languages

Content Generation

Copywriting and

SEO

Meet our team of experts

The combination of our different backgrounds and disciplines is among our key assets as we all share a valuable range of perspectives, which help push our thinking further.

Aigli Balamatsi
Managing Director/ Head of Strategy

An engineer at heart, she believes that the right mix of technology, creativity and strategy brings amazing results. She has extensive experience in Marketing and Communications having held the position of Director of Communication Strategy and New Media at the Prime Minister’s office, holding a seat at the Board of Directors of the GNTO (EOT) and serving as Head of its Communication and New Media Committee. Her career thus far includes running multi-million euronational and international campaigns for brands and organizations, working on the Internet and Interactive Media department, as well as, the HR Department at the OCOG Athens 2004 and much more. In 2013, she decided to channel her passion and knowledge and build a great team in a new endeavor, the digital branding and marketing agency, Interweave.

You are what you do, not what you say, .

An engineer at heart, she believes that the right mix of technology, creativity and strategy brings amazing results. She has extensive experience in Marketing and Communications having held the position of Director of Communication Strategy and New Media at the Prime Minister’s office, holding a seat at the Board of Directors of the GNTO (EOT) and serving as Head of its Communication and New Media Committee. Her career thus far includes running multi-million euronational and international campaigns for brands and organizations, working on the Internet and Interactive Media department, as well as, the HR Department at the OCOG Athens 2004 and much more. In 2013, she decided to channel her passion and knowledge and build a great team in a new endeavor, the digital branding and marketing agency, Interweave.

You are what you do, not what you say

Dimitra’s professional career has spanned over 3 decades in the Marketing and Management fields. She built her foundation at Procter & Gamble, where she reached the position of Marketing Manager Haircare & Cosmetics Greece.

Following her 8 year collaboration with P&G, Dimitra continued as the Marketing Director at IDV Metaxa, a global leader in the spirit industry.

Her marketing experience was also utilized by the Organizing Committee of the Athens 2004 Olympics, where she served as Communications Director.

After 15 years of leading positions at large corporations, Dimitra became Assistant Director of Added Value, a Strategic Marketing Consultancy Firm.

As a believer in new, innovative and dynamic teams, Dimitra joins the Interweave family and shares her knowledge and expertise in Marketing Strategy.

Ships are safe inside the harbor, but that's not what ships are for

Zeta is never tired of listening, observing and understanding. People and brands are on top of her investigation ‘play list’. After her studies in marketing, communication and political philosophy, she has engaged in conversations with hundreds of consumers and business stakeholders during her 15 years of work experience as market researcher. She has discovered insights and draw marketing and communication strategies (online / offline) for many product categories and brands (prominent among them; OTE, Novartis, Janssen-Cilag, Johnson & Johnson, Minerva, Coca Cola, Kallimanis, Visitgreece, Friesland, etc).

As a mix of “Sherlock Holmes” and Sun Tzu, she is skilled in analyzing meaning of human / consumer behavior, generating market insights and defining strategy and tactics for digital brand strategies and engaging campaigns.

She is a proud mama and highly trained to endure ‘painfully’ pressing and emergency conditions.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Sun Tzu

Elias is the resident online and social media expert, whose love of the medium makes him first-to-know of new trends and online campaigns. His ultimate talent is combining his deep knowledge of the tools with strategy. He developed his skills and team-leadership from a young age, participating in communications teams in big organizations, including PASOK and the Hellenic Ministry of Environment, Energy and Climate Change.

As the Internet Manager of the GNTO Communications & New Media Committee he led a team of Social Media administrators, bloggers and communication officers and was also in-charge of overseeing the Google Ad campaigns run by the GNTO. for global outreach.

His extensive knowledge of web architecture and social media functionalities, as well as, the principles of engagement in social trends, allowed him to look ahead and lead the GNTO in many number-one spots in global rankings regarding the organization’s social media presence.

Details matter, it's worth waiting to get it right.

Steve Jobs

Having graduated from the National & Kapodistrian University of Athens, where she studied Economics, Thaleia has always been curious about new technologies in business. Therefore, after completing her Bachelor Degree, she continued her studies and received a Master’s Degree in Techno-economic Management of Digital Systems (University of Piraeus). It was then that her passion for Digital Marketing was born – and, ever since, she has been working in the Digital Media and Advertising sector.

Firmly believing that teamwork and collaboration are key to brilliant results, Thaleia has gained valuable experience through her work as a digital media planner for multinational digital clientele consisted of companies in sectors such as FMCG, Pharmaceuticals, Hygiene, Insurance, Education – but also, as a member of Internet Sales and Client Service team (working on behalf of one of the greatest media publication groups in Greece).

Wishing to keep on learning new tips and tricks that would help her meet the requirements of an ever-changing world, she has discovered the charm of dancing  – a passion that led her to become a member of a dance team that guided her out of her comfort zone and introduced her to some of the most peculiar and exciting experiences one can have. Genuine life lover, she considers her pets as her weak spot and enjoys going on late night drinks with her friends – or staying in and binging on her favorite TV Series.

It is better to know how to learn than to know

Dr Seuss

Dimitris is a passionate Account Manager who blends academic studies in Marketing with hands-on experience in strategic analysis, sales and customer service. Adept at helping clients to achieve their marketing goals by providing solutions for future growth, he has worked on various FMCG projects focusing on expansion blueprints. Has a strong understanding of cultural and business norms, having worked in UK, Argentina and Greece. He believes that inspiration for great ideas can be found anywhere, especially in the most unlikely places. The key is to have the eyes and mind open.
He is a keen traveler with his favourite experience so far to be the wild and windswept Patagonia. Also a foodie with a very sweet tooth, he loves exploring new worlds through gastronomy.

Work hard in silence, let success make all the noise

Magda is a restless spirit in an interconnected world. She is fascinated by social media, and more specifically, with how they can serve social causes and support better living. In fact, she is pursuing a Phd on this issue alongside with graduate studies on informatics and management.

She has profound experience in communication, being a vital member of a very demanding political team during the 2009 elections. She can also run very complex projects, as she did in various government positions during the last five years, especially in the Ministry of Culture and the Ministry of Administrative Reform and E-Government. Magda is also a keen start-upper and she has helped with the organization and day-to-day operations of start-ups such as BigStash and Long Access.

A reformer by heart and a team-worker, she combines (Scorpion’s) passion with power and self-confidence. A great combination, don’t you think?

The real voyage of discovery consists not in seeking new lands but seeing with new eyes.

Marcel Proust

From the very early beginning of her life, Vera has been a genuine and constant enthusiast of the challenging but always exciting world of digital marketing.

Having studied Media and Communications at the University of Sussex, UK, where she earned her BA, she has kept busy across various environments such as tourism, culture and education. As a result, she boasts a rich portfolio of projects in the above sectors including different career posts, such as Social Media Ambassador at the University of Sussex, Digital Communications Manager at Hotel Dendrolivano Kefalonia, PR Assistant at Brighton Festival, etc.

A hard-working talent, Vera possesses key organizational and communication skills that join her own professional abilities and aspirations, making her a brilliant fit to Interweave’s UK based office needs: effective-lists’ maker so as to efficiently manage challenging projects; metrics driven marketer, so as to decode data and collect useful insights; storyteller, so as to create useful content for real people; driven team player, so as to inspire the people that she works with.

Last but not least, Vera’s organizational and fun attitude is being put to good use not just at work, but also when planning her next weekend abroad (or travel experience). She is the epitome of a foodie shopaholic and her biggest guilty passions are fashion and fine chocolate.

There is nothing impossible to the one who will try

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Margarita was born in Athens. Literature and Poetry have fascinated her since she was young, which led her to study Greek Literature in the National and Kapodistrian University of Athens. During her studies she worked for PASOK as an Associate at the Press and Media sector and later at the Prime Minister’s press office. Prompted by her interest and great passion for theatre, she decided to continue her studies in the field of Theatre and the Arts.

Margarita has a strong belief that the Arts can help people evolve and develop higher skills of communication, such as empathy and insight. As a member of the Interweave team, she enthusiastically takes up her assignments heads on, seeing them as an exciting opportunity to develop her skills in the digital communications universe.

Think out of the box

Fay graduated from the department of European Economic and Political Studies in the University of Macedonia. She then moved onto a Master’s Degree in Public Administration specializing in EU Governance (University of Leiden, The Netherlands) which she has completed – yet.

She has worked in several key-positions in the public administration sector alongside significant political figures that starred in Greece’s political scene. Most noteworthy are her tenures as advisor to the General Secretary for Media, at the Ministry of Interior and before that, the communications department of PASOK.

Fay has a variety of skills that include politics, economics, public administration, campaigning, retail and waitressing. In Interweave she is the one and only Operations Manager, making sure pays are being made and contracts are getting signed.

War is the continuation of politics by other means

Carl von Clausewitz

Sissy graduated from Vakalo School of Arts and Design. She was lured into digital sorcery early on in her career, working at yellow net road and then on at OgilvyOne Worldwide Athens for the past ten years.

She has been a hard working digital “miner” digging into a wide range of projects or clients such as IKEA, OTE, DEI, Bacardi, Heineken, Vichy and Fage, from websites to corporate identity to display campaigns and mobile applications, crafting the imagery that gives life to user experiences. Her projects have been awarded withhave been awarded with a Lovie and People’s Lovie Award – for Best Website Design, FWA of the Day, Awwwards Site of the Day and Honorouble Mentions, Cssdesignawards Site of the Day and Special Kudos, Ermis and EBGE.

A pixel spatter analyst as she likes to call herself, she loves travelling, drinking cocktails, cooking, watching tv series and also keeps a diary of her pixels at lokoexe.com.

In the end, it's not the years in your life that count. It's the life in your years.

Abraham Lincoln

Kostis Sotirakos graduated from the Graphic Design Department of the Technological Educational Institute (TEI) in Athens, Greece. During that time, he spent an instructive year as an Erasmus student in the School of Visual Arts in Orleans, France. There he participated in several design workshops like Chaumont Poster Festival. Back in Athens, he worked for K2Design (2005) and Busybuilding (2007-2015). Now, he is teaching educational programs for children for the Onassis Cultural Center. Although it is hard to tutor young children, he is proud to be part of this process. His work has been recognized in several international poster design festivals. His working experience is based in visual identity, environmental graphics, packaging, branding, print, campaign, illustration and poster design. Kostis is passionate for traveling and seeks inspiration from all over the world. A trip to Tahiti he took by himself was one of the greatest experiences of his life.

Alexandros graduated from American College of Greece/ Deree College (Business Administration & Computer science). He also owes an MSc in Interactive Multimedia from the University of Westminster, London, receiving a distinction in his dissertation project.

A thinker and observer in real life, an artist at heart. A multi-dimensional multi-tasker starting from brainstorming and information architecture, to actual UX prototypes, web/graphic designs and front-end development skills such as HTML5/CSS3/Javascript, Alexandros is able to think outside the box and visualize the needs of every possible demand.

Having worked both as designer and front-end developer, he had the chance to collaborate with several companies, amongst which Atcom Internet & Multimedia – where he gained valuable experience in web design, front-end development and the overall process of a project.

As a true design lover, he is also into video/audio editing and effects, animation and 3D modelling. Always curious to explore new trends and design concepts, he keeps expanding his knowledge and inspiration, for greater things to come.

He enjoys good food, working out and a drink (or more!) surrounded by good friends. He also loves music, playing the guitar and occasionally rocking the world with his band.

Everything can be anything. It is all about perception.

Elena is a young designer who has recently graduated from Graphic Design Department of the Technological Educational Institute of Athens. A passionate believer in the idea that graphic design is more of an art than just a job, she loves working on crafting strong brands by using the principles of simplicity and functionality as well as the charm hidden in the minimalism of modern aesthetics.

Convinced that the superpower of a truly good designer is being up-to-date on all latest trends in style and technique, she is as romantic as she believes that hard work combined with genuine talent and an inspiring team is the key to creating small (branded!) miracles.

Curious enough to experiment with subversive design concepts, Elena is also fascinated by exploring new places, cultures and flavours through travelling all around the world. As a food enthusiast, she loves to cook but mostly to eat.

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people”

Leo Burnett

Maya is an Athens based graphic & web designer, graduated from the Technological Educational Institute of Athens. She has worked as a graphic and web designer in companies alongside highly experienced professionals.

The knowledge that she gained from these co-operations provided her with the necessary qualifications, in order to create effective visual company identities, and taught her how to interact with people in order to come up with creative solutions for their needs.

Recently, she has been focused on web coding, specifically on HTML5 and CSS3.

Her main goal is always to provide the most effective solutions at the highest of standards and constantly upgrade her skills.

If you can dream it, you can do it.

Walt Disney

Giorgos is a geek by nature, a coder and a technologist. He is passionate about technology, coding, mobile applications and lean startups and he is always keen on learning new technologies, experimenting and finding cool solutions for his projects. A huge supporter of clean and well-designed code, he is an admirer of beautiful design that complements a well-written code and is always striving to create pixel perfect interfaces.

He has an extensive IT and programming background and a specialized knowledge in web & mobile applications development (front-end) but with a broad knowledge too in the full stack of software development (front-end, back-end and databases).

He started his programming career in London where he worked both for digital agencies and startups and as a freelancer for many years. In 2010, he returned to Athens to work for OgilvyOne Worldwide Athens and throughout the years worked at various types of projects (many of them awarded too) like websites, microsites, digital installations, mobile applications, games, Facebook applications etc for clients such as Nestle, OTE, Cosmote, Unilever, Athinaiki Zythopoiia (Heineken, Amstel), Fage, Vichy and others. In 2014, Giorgos decided to delve into the world of startups, and joined Locish and later on Mokaal. When his little padawan came to life, he took some time off and worked solely as a freelancer, again for startups such as Forky and TheCityGame among others.

He also has a strong academic background and excellent communication, people and team-leading skills. A proud father of a Jedi youngling with an addiction to cinema and TV series, when he is not coding he will probably be practicing his rock ’n’ roll moves.

He dreams one day to build his own light saber and bring balance to the Force.

 

Do or do not. There is no try.

Jedi Master Yoda

Fotis studied Computer Science at Athens University of Economics and Business and since 2007 he has been coding incessantly. He also holds a master’s degree in Health Informatics and is considering getting a PhD in the same field.

 

Despite being a manic Web Developer, he approaches all projects from every angle, every stage, thus analyzing demands, design and the coding necessary. He tries to be aware of and come into contact with all new, web-related technologies.

 

He is a strong supporter of Free Open Source Software (FOSS) and open data. As a WordPress expert, he pushes the WordPress limits, as well as his own, with every project. He develops PHP (native or frameworks) and couples Javascript, CSS and HTML, always in keeping with the more recent and highest standards.

 

Since 2007 he has been actively participating in small and large-scale projects; as a consultant or as the Senior Web Developer. He has written code and consulted in innovative projects relating to participatory democracy and transparency, while he has also created dozens of websites for organizations and companies. He was part of the team that work on OpenGov, the eGovernment Secretariat of the Prime Minister (in Greece), and collaborates with organizations such as ELIAMEP, the Cyprus Antidrug Council, the Ministry of Education, GRNET, GFOSS and more.

I love deadlines. I like the whooshing sound they make as they fly by.

Douglas Adams

With a specialization in renewable energy after having studied Electrical & Computer Engineering in the associated Department of University of Patras, Theofilos has always been curious about new technologies and the way they shape people’s everyday lives.

Strongly motivated by Albert Einstein’s belief that wisdom is not a product of schooling but of the lifelong attempt to acquire it, he finally decided to succumb to his curiosity and explore the fascinating world of Computer and Informatics: that is why, right after getting his Diploma, he started an MSc in Advanced Software Technologies at the University of Piraeus.

His wish to consolidate a strong background in the Software domain by working on some truly amazing projects that combine high-end technology with creative innovation, has recently led him to Interweave – where he will be given the chance to focus on web coding and share valuable knowledge with a world-class team.

Passionate with the idea that problems must be solved with respect to the optimal solution, along with having high attention to detail, Theofilos loves watching himself evolve his skills in the area of programming and achieving success in the world of technology – nevertheless, he loves HTML5, CSS3, JavaScript and PHP as much as good food and the mouth-watering taste of praline chocolate.

Nothing is impossible, the word itself says 'I'm possible'!

Audrey Hepburn

Maro studied contemporary history, politics and international relations in Greece and the UK (she earned her MA in European Politics from Essex University). She has been fascinated with the power of the written word from the day her mother, in an effort to make her rebellious daughter write that boring school assignment, told her that one can write pages upon pages about a single grey stone. She has been playing with words and working with them ever since: initially as a reporter and a writing tutor, then as a copywriter, a speechwriter, a content designer, a content marketer and a communications consultant. Naturally curious about (almost) everything, she quickly fell in love with the internet taking her words there too, creating content for web sites –and managing web projects along the way – and participating, managing and creating active online communities. She has worked in many exciting projects in the fields of hospitality, tourism, politics, energy efficiency and health (including the GNTO social media strategy design and implementation, the Intelen communication strategy and the city of Athens digital presence).

Travelling less that she would have wanted, she is trying to grow a Himalayan banana tree, a palm and a patch of Japanese Blood Grass in her tiny balcony to bring a hint of the exotic in her home – the Blood grass sounds more exciting than it really is, but that’s the power of the word, isn’t it?

Νo eternal reward will forgive us now for wasting the dawn.

Jim Morrison

Nena is in a constant struggle with keeping up with her need to communicate through writing, which brought her to the digital world in the first place. After her translation and administration studies, the idea of all things content took over her life and brought her happiness, which is yet another thing she is trying to communicate when she is not reading books or worrying she has no time to read even more.

She remembers herself writing emails addressed to the world in Athens 2004 Headquarters, managing content for PASOK and organizing it during the time she worked for the Prime Minister.

Nena knew it will always be a contently world to live in, though she doesn’t remember which her very first book was, which she finds peculiar.

Here she is today, ready to weave words for brands and people and build connections between them through the beauty of combining values, content and design in the digital and the real world.

If you’re not prepared to be wrong, you’ll never come up with anything original.

Sir Ken Robinson

Lydia has always been enchanted from storytellers and that was the reason why her dream was to become one of them when she would be a grown up. Years and years went by, and she finally decided to take her chances with it: she studied Mass Media and Communication, as well as, Political Communication with a brief stopover at a Drama School, which confirmed her (strong) suspicion that she was definitely not born to be that wild in her storytelling career.

Being grateful of the precious things her working experience as broadcast journalist, as well as, writer and editor at newspapers and magazines taught her- things like the charm hidden between the lines and the balm that ink may sometimes offer in people’s lives -, she was lucky enough to meet the Interweavers that made her discover the true beauty that words shall have in digital- and that is, real- world: creating words for brands, putting them in a digital canal and letting them start their journey in people’s minds and hearts is the most fascinating story that she could ever imagine herself telling.

If you don't step one of your feet out of the Earth, you will never stand with both of them on it.

Odysseas Elitis

Having spent her childhood in France, Marine pursued her dream to create beautiful stories by graduating with a BA in Media and Communications from the University of Sussex. Combining her keen visual eye and love of writing, she channeled her passion for beauty, luxury goods and creativity into her work as an editor in several online magazines (among which is also Promenade).

Convinced that writing opens up a whole new world of possibilities, Marine has always had a fertile imagination that drove her to craft stories since a young age. That’s the reason why she considers advertising as one of the most exciting challenges she has ever met: telling beautiful brand stories through the right words – those that can express and convey a whole palette of feelings and experiences.

Curious by nature, Marine has an insatiable thirst for knowledge, constantly learning and exploring new topics – among which the ways traditional marketing can be combined with innovative technology to create amazing projects.

Merging her creativity with her planning and organisational skills, her great enthusiasm and detail-oriented character are being put to good use at Interweave’s UK office. In her free time, you will most definitely find her watching a documentary, writing a novel at home or indulging in a sweet treat.

We are only as strong as we are united, as weak as we are divided.

J.K Rowling

Electra has been ‘trolling’ people her whole life. Upon completion of her studies from Deree College and Warwick Business School, she decided to take a more ‘mature’ and grown-up approach to it, engaging in the social media world. She started off at iTeam and then moved on to Mindworks Interactive where for more than 3 years she managed brands such as WIND, Libero, Aegean Airlines, Olympic Airlines, Coca-Cola, Mythical Peloponnese, Heineken, Moustaka, Opel. Her work has been recognized in the Greek Social Media Awards.

In her spare time she loves travelling either by walking in Athens or abroad, consuming mushrooms and white wine, engaging in serious sports watching, and debating…on anything, like a good troll.

I rebel therefore I exist

Albert Camus

Let us help by being part of your team

We believe in the sum being greater than its parts. The combination of our different backgrounds and disciplinesis one of our key assets as we all share a valuable range of perspectives, which help push our thinking further