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A CAMPAIGN PROMOTING THE EXPERIENCES OF A LOYALTY CLUB

Digital Awareness for a Regional Hotel Chain

About

A digital interactive awareness campaign (namely, the #CreateDreams campaign) created for Grecotel Hotels & Resorts, urging people to create their own Grecotel Dream experience and enter the draw to have a chance to win it.

The goal

Spread awareness about Grecotel Hotels and Resorts new loyalty club experiences.

Our contribution

Grecotel Hotels and Resorts new loyalty club features a series of unique experiences, available to club members only. To promote this all new Privilege Club, redesigned loyalty programme, we focused on the experiences the new club is offering, inviting users to create their own dream experience and enter the grand draw to win it.

To raise awareness about the new club, while boosting club registration and old members’ mobilization to update their info, we created a digital awareness campaign that features a series of multimedia multiple choice questions that compose the player’s ideal Grecotel experience.

Impressive images of Grecotel accompany each experience when shared on social media. One lucky player will win the dream experience s/he has created.

SERVICES

Campaign design & development
Digital ads design, development and running
UX design
Concept development
Mobile Design
Web development
Copywriting & Content Editing
UI design

LAUNCH DATE

May 2016
LETS'S TALK IN NUMBERS
42K
visits
32K
users
9M
impressions
32%
conversion rate
Bronze
Best Design 2016

Shortlisted
Mobile Lifestyle 2016
People’s Lovie Awards
Best Design 2016
Honorable Mention

So, what are you waiting for?