A digital interactive awareness campaign (namely, the #CreateDreams campaign) created for Grecotel Hotels & Resorts, urging people to create their own Grecotel Dream experience and enter the draw to have a chance to win it.
Spread awareness about Grecotel Hotels and Resorts new loyalty club experiences.
Grecotel Hotels and Resorts new loyalty club features a series of unique experiences, available to club members only. To promote this all new Privilege Club, redesigned loyalty programme, we focused on the experiences the new club is offering, inviting users to create their own dream experience and enter the grand draw to win it.
To raise awareness about the new club, while boosting club registration and old members' mobilization to update their info, we created a digital awareness campaign that features a series of multimedia multiple choice questions that compose the player’s ideal Grecotel experience.
Impressive images of Grecotel accompany each experience when shared on social media. One lucky player will win the dream experience s/he has created.