As part of our long-term collaboration with INTERSPORT GR, INTERWEAVE was asked to develop a seasonal campaign promoting the retailer as the House of Jackets – the one-stop shop for those cold winter months. But it’s not just about the wide variety of high-quality sports products available online and in-store; it’s about being able to pick the perfect jacket for every temperature and need, and about knowing how to wear them as well. Luckily, at INTERSPORT, you’ve got that too!
Our digital campaign was centred on an educational tutorial, explaining how to layer your cold-weather gear – jacket included – for three different temperature ranges, as well as handy tips on how to clean and care for your chosen jacket(s). The goal was to showcase not just the products themselves, but also the knowledge of our friendly neighbourhood INTERSPORT Pro Specialists, all while creating additional value for audiences by providing practical information that’s useful on a day-to-day basis.
INTERWEAVE developed the creative direction, managed the production of the campaign video, and crafted additional content for use on social media as posts, stories and ads. As this was a digital campaign, we also ensured that we emphasised the omnichannel shopping experience that allows our audiences to seamlessly switch between discovering new products online but then having them delivered to a store for them to try on before purchase. And, of course, a touch of that signature INTERSPORT humour.
It’s cold out, don’t forget to grab your jacket – at INTERSPORT!
