Every new academic year is time for a fresh start; a time of change, but also a time for new beginnings. That makes it a perfect time for INTERWEAVE to create a new campaign for INTERSPORT GR, ensuring the beloved sporting goods retailer is the top of mind destination for Back to School shopping needs.
As a leader in its category, INTERSPORT GR is perfectly placed to support consumers during this crucial period, able to provide the Back to School deals that today’s value-conscious shopper demands without compromising on the equally critical elements of quality and variety. In addition, we knew that the ranks of today’s Back to School shoppers are increasingly filled with Millennials, Gen Z, and even Gen Alpha (parents, university students, and schoolchildren who are already forming their own distinct tastes and preferences.
To attract their attention, INTERWEAVE developed a fresh and youthful artistic direction which evolves INTERSPORT GR’s distinct aesthetic while recognisably adhering to and celebrating its brand identity. This shaped the not only the key visual for the resulting TVC, but also its radio counterparts as well as the adaptations for use on digital platforms and social media. We also partnered with influencers relevant to our audiences, presenting the Back to School shopping experience at INTERSPORT from both a parent and student perspective. The campaign also unfolded in-store as-well as on the brand’s website, presenting a complete omnichannel experience.
