Long-time collaborator SYNGELIDIS GROUP invited INTERWEAVE to create a digital campaign promoting the Mazda2 Hybrid. To strengthen Mazda’s leading position in the hybrid vehicle market, the campaign highlighted the unique elements which distinguish Mazda’s vehicles: innovative technology, the deep-rooted KODO design philosophy, the fuel efficiency and the remarkable driving experience.
This was brought to life through a photoshoot featuring Mazda’s brand ambassador, the well-known Chef Sotiris Kontizas. INTERWEAVE was responsible for the production, as well as the creation of a digital video for the campaign and supporting digital assets.
The campaign aimed to reinforce the emotional connection between brand and audience by presenting its use in everyday moments, showcasing a high-performance sustainable vehicle that balances comfort and craftsmanship with effectiveness and efficiency.
