INTERWEAVE was tasked with the creation of a refreshed brand identity for POTAMITISVEKRIS, a leading full-service Greek law firm. The awarded firm has been recognised for its innovative approach and top-notch legal work, so our key challenge was to decipher, illustrate and communicate the unique characteristics of a powerful, established brand operating in a competitive market and industry.
Cracking the Case
Our work therefore began with an extensive immersion, research and analysis phase to understand the landscape in which POTAMITISVEKRIS operates – both externally and internally. We conducted an audit of brand, communications, and offerings amongst both local competitors and international benchmarks; we mapped industry trends and best practices on a global scale; and we carried out qualitative and quantitative research internally with the Firm’s staff, including design thinking workshops and company-wide surveys – to uncover the inner truths that drive this dynamic legal engine.
Partnering for Prosperity
Over the course of this process, our collective work revealed the face of a thought leader and pioneer. A tightly-knit team that relentlessly advocates to create superior outcomes for its clients and its people. A committed corporate citizen with a record of significant pro bono contributions and investment in ESG. A bold and visionary brand that sees impact as a way of being.
Over the course of this process, our collective work revealed the face of a thought leader and pioneer. A tightly-knit team that relentlessly advocates to create superior outcomes for its clients and its people. A committed corporate citizen with a record of significant pro bono contributions and investment in ESG. A bold and visionary brand that sees impact as a way of being.
As a leader and a challenger, POTAMITISVEKRIS continually redefines the edge of what is possible, delivering impactful counsel that drives growth and prosperity for the Firm’s clients. This understanding informed the creation of their visual identity, with its signature line and bold, energetic colours, as well as the more abstract application through the play of edges, light and shadows.