About

We are an awarded, global Interactive Marketing Agency established in February 2013. We are based in London and Athens and we work for brands and companies worldwide.We design and build human-centered products. We make brands grow.

We are storytellers

we combine strategy with creativity and technology in order to create user centric brand experiences in real time and for real people.

We offer you

a 360-degree service that covers the entire spectrum of a brand’s existence across multiplatform digital channels.

Our mission

is to create world-class interactive experiences, empower audiences to connect and share in real time, and deliver measurable results through creative innovation.

We think, we create, we act globally
Global digital company

Our story in numbers

74

Months of

Creativity

444

Successful

Projects

71

Awards

39

Strategists, Marketers,

Data Scientists,

Creatives, Copywriters,

Artists, Experts and

Technologists together

9

Technology

Partners

Globally

11

Languages

Content Generation

Copywriting and

SEO

Meet our team of experts

The combination of our different backgrounds and disciplines is among our key assets as we all share a valuable range of perspectives, which help push our thinking further.

Aigli Balamatsi
CEO & Executive Strategy Director

Aigli has more than 18 years of working experience, most of which within senior and executive roles in Strategy, Innovation, Marketing and Communications. Her specialties include strategic planning, crisis management and business continuity planning, business development, product development, innovation strategy and team leadership.

Having held the position of Director of Communication Strategy and New Media at the Prime Minister’s office, served as Strategy Advisor to the Minister of Culture and Tourism, she served as member of the Board of Directors of the GNTO (EOT) and worked as Head of its Global Communications and New Media Committee, implementing strategies that gave outstanding results in a short amount of time, putting Greece ahead in terms of global tourism industry requirements.

Her career thus far includes designing and running national and international marketing and technological projects and campaigns for brands, organizations and corporations.

She has worked in the Internet and Interactive Media department of the Athens 2004, where she guided teams on innovative digital products, the first ones ever to be built for and implemented on the Olympics up until then, the HR Department at the OCOG Athens 2004 and much more.

In 2013, she decided to channel her passion and knowledge and build a great team in a new endeavour, Interweave, a multi-awarded Interactive Marketing Agency based in London, Paris and Athens, with constant yearly escalating growth, whose clientele consists of several significant global and national brands, delivering measurable results through creative innovation.

Aigli has also extensive experience in Product Development, Branding and Entrepreneurship; Regularly disseminating her advisory expertise in startups related to tourism, data analytics and fin tech industries, she also maintains a frequent angel investor activity. 

Whenever she feels the need to recharge her batteries and re-supply her creative fluids, she enjoys diving, snowboarding and hiking, or simply spending some time at Dendrolivano, a boutique hotel she has co-founded on the Greek island of Cephalonia. 

You are what you do, not what you say, .

Aigli has more than 18 years of working experience, most of which within senior and executive roles in Strategy, Innovation, Marketing and Communications. Her specialties include strategic planning, crisis management and business continuity planning, business development, product development, innovation strategy and team leadership.

Having held the position of Director of Communication Strategy and New Media at the Prime Minister’s office, served as Strategy Advisor to the Minister of Culture and Tourism, she served as member of the Board of Directors of the GNTO (EOT) and worked as Head of its Global Communications and New Media Committee, implementing strategies that gave outstanding results in a short amount of time, putting Greece ahead in terms of global tourism industry requirements.

Her career thus far includes designing and running national and international marketing and technological projects and campaigns for brands, organizations and corporations.

She has worked in the Internet and Interactive Media department of the Athens 2004, where she guided teams on innovative digital products, the first ones ever to be built for and implemented on the Olympics up until then, the HR Department at the OCOG Athens 2004 and much more.

In 2013, she decided to channel her passion and knowledge and build a great team in a new endeavour, Interweave, a multi-awarded Interactive Marketing Agency based in London, Paris and Athens, with constant yearly escalating growth, whose clientele consists of several significant global and national brands, delivering measurable results through creative innovation.

Aigli has also extensive experience in Product Development, Branding and Entrepreneurship; Regularly disseminating her advisory expertise in startups related to tourism, data analytics and fin tech industries, she also maintains a frequent angel investor activity. 

Whenever she feels the need to recharge her batteries and re-supply her creative fluids, she enjoys diving, snowboarding and hiking, or simply spending some time at Dendrolivano, a boutique hotel she has co-founded on the Greek island of Cephalonia. 

You are what you do, not what you say

Elias is the resident online and social media expert, whose love of the medium makes him first-to-know of new trends and online campaigns. His ultimate talent is combining his deep knowledge of the tools with strategy. He developed his skills and team-leadership from a young age, participating in communications teams in big organizations, including a Greek governing party and the Hellenic Ministry of Environment, Energy and Climate Change.

As the Internet Manager of the GNTO Communications & New Media Committee he led a team of Social Media administrators, bloggers and communication officers and was also in-charge of overseeing the Google Ad campaigns run by the GNTO. for global outreach.

His extensive knowledge of web architecture and social media functionalities, as well as, the principles of engagement in social trends, allowed him to look ahead and lead the GNTO in many number-one spots in global rankings regarding the organization’s social media presence.

Details matter, it's worth waiting to get it right.

Steve Jobs

Dimitra’s professional career has spanned over 3 decades in the Marketing and Management fields. She built her foundation at Procter & Gamble, where she reached the position of Marketing Manager Haircare & Cosmetics Greece.

Following her 8 year collaboration with P&G, Dimitra continued as the Marketing Director at IDV Metaxa, a global leader in the spirit industry.

Her marketing experience was also utilized by the Organizing Committee of the Athens 2004 Olympics, where she served as Communications Director.

After 15 years of leading positions at large corporations, Dimitra became Assistant Director of Added Value, a Strategic Marketing Consultancy Firm.

As a believer in new, innovative and dynamic teams, Dimitra joins the Interweave family and shares her knowledge and expertise in Marketing Strategy.

Ships are safe inside the harbor, but that's not what ships are for

Although he has been a London resident for the last seven years, Frederico Roberto, or Fred – as he prefers – comes from Portugal. A highly decorated creative in global advertising, his long list includes top positions, numerous awards, and prestigious jury positions.

 

Fred took on the creative’s life early on. After studying advertising, he worked for various agencies in Lisbon and London, as well as Sao Paulo and Istanbul. With copywriting as his first stepping stone, he quickly rose to the role of Creative Director, he rallied international creatives around him as the co-founder of International Creatives Initiative, and most recently, he was the Global Creative Director for Unilever’s U-Studio, OLIVER Agency’s in-house operation creative content production powerhouse initiative, working for all of its 300+ FMCG brands across 22 countries. With a clientele that includes Samsung, Nike, BP, Bentley Motors, Emirates Airlines, Guinness and Tanqueray among others, he can boast of having worked with some of the most sought-after brands for creatives globally.

 

Fred has also been one of the major creative leaders to notice the swift towards digital around 2007, and did not miss the chance to pivot his creative acumen in the new media that emerged, a choice that further accelerated his career in a field stuck between legacy and new media. His experience has been recognised and awarded in some of the most noteworthy Creative Festivals in the world such as the Cannes Lions, SouthAmerican El Ojo, the UK Dadis, BIMAs and LOVIE Awards, amongst others. As a result, he has been invited to be a juror for several international festivals multiple times over the past 8 years in events such as the Dubai Lynx, D&AD, New York Festivals, the Cresta Awards, and also the Cannes Lion itself, just to name a few.

 

But being a people’s person himself, Fred thrives in a team environment. Mentoring and coaching are his big passion and nurturing the talent surrounding him his key trait. As such, Fred is a recurring presence in events around the world like the Spikes Asia in Singapore or DMEXCO in Cologne, Germany as a guest speaker on topics such as creativity, bravery and entrepreneurship.

 

Fred joins Interweave at a critical moment, with a dual mandate to spearhead the London office operation, as well as support the Athens office with hi-end creative direction. Nonetheless, he still manages to enjoy playing video games, and stretch with the occasional basketball game. Befitting a global creative, Fred loves films and traveling, and he has already come to love the Athens-London flight itinerary.  

 

“Work until you no longer need introductions.”

Getting the job done and having fun while at it, is Eleonora’s middle name. A PR and marketing communications professional with strong experience in managing accounts and complex communications programs for multinational and local clients in a series of different sectors, Eleonora joined Interweave as a group account director, after a decade of successful agency and client work. After graduating from the University of Surrey, where she studied politics and international studies, Eleonora joined Advocate / Burson-Marsteller as a trainee, but quickly rose the ranks to eventually become a director. Her work for a range of clients from a broad spectrum of industries, spanning corporate, FMCG, retail, technology, politics and more, won her invaluable life lessons, as well as multiple national and international awards. Always looking for new challenges, Eleonora left #agencylife to pursue some in-house fun at Vodafone’s youth segment, where she transformed her PR position into a multi-dimensional communications role. At Vodafone CU, she designed and implemented an integrated brand content strategy that turned the brand’s social channels into main marketing brand touchpoints, as well as solid brand differentiators. In short, brand Instagram stories and YouTube shows that rocked. She goes by starting each day with a smile and infuses it with creativity, resourcefulness and strategic thinking, usually well after office hours. All that energy is channeled in yoga sessions or hangouts with friends. Yes, she doesn’t get much sleep. A nature lover, she is a keen scuba diver, loves all animals and grows succulents in her balcony, all of which have names and -according to her- distinct personalities. Her bucket list includes traveling to extraordinary places and eventually seeing a snow leopard.

“And those who were seen dancing, were thought to be crazy, by those who could not hear the music.”

Friedrich Nietzsche

Fay graduated from the department of European Economic and Political Studies in the University of Macedonia. She then moved onto a Master’s Degree in Public Administration specializing in EU Governance (University of Leiden, The Netherlands) which she has completed – yet.

She has worked in several key-positions in the public administration sector alongside significant political figures that starred in Greece’s political scene. Most noteworthy are her tenures as advisor to the General Secretary for Media, at the Ministry of Interior and before that, the communications department of a governing party.

Fay has a variety of skills that include politics, economics, public administration, campaigning, retail and waitressing. In Interweave she is the one and only Operations Manager, making sure pays are being made and contracts are getting signed.

War is the continuation of politics by other means

Carl von Clausewitz

Magda is a restless spirit in an interconnected world. She is fascinated by social media, and more specifically, with how they can serve social causes and support better living. In fact, she is pursuing a Phd on this issue alongside with graduate studies on informatics and management.

She has profound experience in communication, being a vital member of a very demanding political team during national elections in Greece. She can also run very complex projects, as she did in various government positions for many years, especially in the Ministry of Culture and the Ministry of Administrative Reform and E-Government. Magda is also a keen start-upper and she has helped with the organization and day-to-day operations of start-ups such as BigStash and Long Access.

A reformer by heart and a team-worker, she combines (Scorpion’s) passion with power and self-confidence. A great combination, don’t you think?

The real voyage of discovery consists not in seeking new lands but seeing with new eyes.

Marcel Proust

You will always find a book in her bag, you might run into her in Kung Fu championships (as a participant, not a viewer) and her unique personality wows you – a communications expert that is living life the simple way, appreciating arts and giving to causes that better the world.

Having graduated from the Communication and Culture Media Department of the University of Athens, with a strong aspiration to become a journalist, Myrto left for Paris to work on her master on Communication in Politics and see what else is out there. Her internship in France was bound to shift her interests towards research, monitoring and communication on behalf of big brands and governmental institutions and that led her to stay in Paris for three years, working on global and impactful projects, such as Barclays, Danone, ERDF, Guggenheim, ESA, Parti Socialiste, UMP and the Presidential Elections of 2012. Having discovered this whole new career prospect, she returned to Greece and joined Advocate, a PR agency in which, she managed the corporate communication of multinational companies, such as SEV, PepsiCo, Athenian Brewery, ΒΑΤ (British American Tobacco), Siemens and Baxter, always nurturing her soft spot for CSR practices.

Eventually, working with a social cause in mind brought her to Centre for Life, an organization that provides the necessary assistance to people living with HIV and their families, in which she was requested to build the Communication department from scratch. Myrto took on the challenge with excitement and created something that she and her team are proud of to this day. In her words, nothing is more rewarding than working on projects that serve a greater goal and have a significant social impact.

Having noticed that digital practices are the feature of communication, she joined Interweave, bringing her 10 years of experience, her excellent organization and team management skills and her deep understanding for communication to the table.

When she is not at the office, she works out, attends music festivals and writes on a blog about the theatre scene of Greece. If you want to meet her, ask her out for dinner – she adores good food and even better company!

Maybe it's not about happy ending. Maybe it's about the story

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From the very early beginning of her life, Vera has been a genuine and constant enthusiast of the challenging but always exciting world of digital marketing.

Having studied Media and Communications in the University of Sussex, UK, that she earned her BA from, she has been kept busy in various environments such as tourism, culture and education – having, therefore, to boast a quite rich portfolio of projects to all the above sectors that involve different work posts, such as Social Media Ambassador at the University of Sussex, Digital Communications Manager at Hotel Dendrolivano Kefalonia, PR Assistant at Brighton Festival, etc.

A hard-working talent, Vera possesses several organisational and communication skills that come along with her own professional abilities and aspirations, that make a brilliant fit with Interweave’s UK based offices’s needs: effective-lists’ maker so as to effectively manage challenging projects; metrics driver marketer, so as to decode data and collect useful insights; storyteller, so as to create useful content for real people; driven team player, so as to inspire people that she works with.

Last but not least, Vera’s organisational and fun attitude is being proved even not at work, planning for her next weekend abroad (or travel experience). She is the epitome of a foodie shopaholic and her biggest guilty passions are fashion and fine chocolate

There is nothing impossible to the one who will try!

Ioannis joins Interweave with an impressive track record of managing communications for a wide range of corporate clients. 

 

Originally from Patras, Greece,  he joined Deree, the American College of Greece, in Athens to study marketing management. A true Communications champion, his determination and hard work first landed him an internship in the U.S. Embassy in Athens, and then his professional course further developed with big brands, social work, and a wide range of prestigious corporate clients. 

 

During his 5 years of experience in Public Relations agencies, he worked with various and sizable clients including the Mytilineos Group – with activities in construction and energy sectors amongst others, Olympia Group – one of the biggest retail, telecoms, and technology groups in Greece, as well as OTE-Deutsche Telekom, Titan Cement International Group and Heineken, all clients that attest to a trustworthy and capable professional. 

 

His professional interests focus around business and market intelligence, a much-appreciated point of focus, in an industry that tends to be extremely dynamic and volatile. His varied professional path has honed this interest into a toolkit for observing, mining, and synthesizing valuable information, which he combines with excellent communication and people management skills. His involvement with social media and digital marketing has centered around a steadfast observation of cultural, technological, and political news and trends, “a means of connecting and keeping up” as he himself puts it.

 

On a more personal side, Ioannis can oftentimes talk about trying to always be a ‘social justice warrior’, a desire that stems from his long-held sensitivity in identity politics and the current discussions around the body, sex, gender, and other self-determination issues, as well as post-humanist critical and cultural theory. Indeed, these topics have not only gained his attention οn a theoretical level but have also motivated him to actively offer his time for the advancement of social justice for women, the LGBTQ+ youth, sex workers, immigrants, and other oppressed groups. 

 

Joining Interweave, Ioannis is already actively contributing his unique expertise to the account management team. While he doesn’t rule out the possibility of pursuing further academic advancement with an MBA in the future, he so far prefers spending his free time always exploring new concepts, ideas, and perceptions, while also socializing with friends and loved ones.

 

 

Mobilis in mobili

The Nautilus motto

Our newest account manager, a former journalist and a recovering control freak, is a perfect fit for our client service team. An Athens native, she worked as a journalist for 5 years in both print and online publications, but realized that she was more interested in other fields of digital communications, which at that time were emerging at a stunning rate. 

 

Thus, she left Athens to pursue an MA in New Media at the Utrecht University, a city which offered her a new way of looking at things, and two wonderful years of student life abroad. She is also one of the few thousand people that can boast about having broken the world record for the most redhead people in one place during the Redhead Days in Netherlands in 2012. With an enthusiasm for sci-fi books and movies, she completed her studies with a master thesis titled ‘Cyborgs in an Augmented World’ and then returned to Athens, for she knew all along that this is where she belongs. 

 

After her MA she followed her interest and curiosity in digital communications, as she joined agencies and brand teams working on social and digital channels for clients such as Pepsi-Co and Nestle. Nonetheless, it was her management skills that brought her to the client service department, a role she soon discovered to be more fulfilling. Today, with 6 years of combined experience in digital marketing, she enjoys being surrounded by people who share the same passion for the advertising industry, so she has definitely found her spot in Interweave. Welcome Despina!

 

Don't panic!

Douglas Adams

Artemis, our thoughtful and adaptable Account Executive, comes with a cheerful energy from Lefkas, carrying the sea in her heart, melody in her soul, trust in her voice! After receiving her first Bachelor’s degree in Electronic Engineering Education, she continued with a second Bachelor in Electrical and Electronics Engineering in A.S.PAI.T.E, as well as  a mini MBA in Business Administration at the Kapodistrian University of Athens.

As soon as she completed her second bachelor in 2009, she started her career in CPI SA company. There, her natural assisting mindset and generous problem-solving attitude shone, and soon she was upgraded from the Call Center to a Service Coordinator for Lenovo, taking Customer Care one step beyond by building strong relationships with clients, who knew her by her name and would enquire to be assisted by her. Later she was upgraded to service Quotations Management and Reporting, negotiating contracts and making financial reporting.

Although she offered her exceptional services for almost 10 years in CPI SA, it was time to pursue her dream: Enter the fascinating, fast-paced world of Marketing. So, here she is in Interweave with her strong communication skills and passion about client relations, making contracts and handling management acting as an intermediate between the client and the company.
Her name represents the goddess of wilderness and, although wild at heart, she is the definition of a genuine, courteously helpful spirit with a passion for communication and love for the people, that drive her to enjoy extremely her inherent problem-solving tendency in her job.

A natural born explorer, she tries to make a long-distance trip every year and she achieves it! Her trip to a yoga retreat in Zanzibar was a lifetime experience, as she awesomely combined her timeless love for the sea with well-being activities. There, she was delighted to devote time not only in wellness but also in charity for a children foundation. After all, offering is as recreational as leisuring!

“Live life to the fullest, and focus on the positive”

Matt Cameron

Multitalented and outgoing, Anna is our newest Account Executive, with a kind personality where passion and harmony blend and flow so naturally, reflecting her deep love for communication, music and coffee! Surprising as this combination may sound, it has a clear explanation as everything is imprinted in her steady and strong steps, that created her own path. Starting her professional career in Interweave agency, orchestrating accounts like a maestro, is more than an introducing job. It is a choice, as the creative energy of an agency feels as familiar as the vibrance of a restaurant, which she knows well as a family business. 

Only a few years ago, she chose the path of communication and media studies in Athens, rather than pursuing music studies abroad, a path that would be a natural choice after spending her teenage years in a music high school in Larisa, focusing on music theory studies and learning to play the piano, accordion, and saxophone. 

An avid musician and dancer, she landed in Athens where her innate tendency to express herself and communicate was channeled into media and communication studies at the National University of Athens. 

There, she discovered her interest in digital marketing when she took a seminar on the topic, while also helping set up digital communication channels for the family business back in her hometown. Without any previous professional experience on social media, she took on questions such as “why do some things work and others don’t” and “how to optimize results” as well as the challenge to digitally transform a traditional restaurant business. 

After her first experiences in digital marketing,  she decided to delve deeper into the agency life, which is stamped by a strong symbolism that means a lot to her: The day she joined Interweave team, she also got her  graduating results, elevating that day το a milestone that represented an exciting new beginning in the professional world of digital marketing client service

Although happy to have initiated this new career path, she firmly believes that if she ever took a break from life in an agency, she would follow another passion of hers, and put her barista skills (yes, she also has a barista certification!) to work in the pursuit of the perfect coffee! 

Where there is power, there is resistance"

Michel Foucault

Sociable and confident, Nikoleta, personifies the spirit of administration, and this is what placed her in the Interweave team as our new Administrative Assistant & Office Coordinator. She grew up in the west suburbs of Athens and left to study Business Administration in the technological institute of Central Athens. Her friendly and warm spirit got her the first promotional gigs, with brands such as Dolce & Gabbana, but she broke through when she got an internship in the public sector, heading to work for the municipality of Athens. After completing her internship, she was invited to stay and become a member of the mayor’s office team and in the three years that followed, she honed her managerial skills, taking on a demanding job that required a strong, responsible and discreet character. 

 

Not swayed at all by pressure, and without losing her smile, Nikoleta can apply her managerial skills to both keeping the whole office in line, and maintaining a welcoming and cozy home, a task that always balances her life in an ad agency. Although frequenting theaters and restaurants and planning trips in her free time, Nikoleta can also enjoy the simplest pleasures in life, from exploring her city to cooking for friends and family, 

 

Her wish to raise a family can only be matched by the her ambitions to keep evolving and growing as a professional, a feat that she has proven more than capable of, as she is closing in her graduation from a long distance MBA at the University of Peloponnese. Welcome Nikoleta!

If you can dream it, you can do it!

Walt Disney

Zeta is never tired of listening, observing and understanding. People and brands are on top of her investigation ‘play list’. After her studies in marketing, communication and political philosophy, she has engaged in conversations with hundreds of consumers and business stakeholders during her 15 years of work experience as market researcher. She has discovered insights and draw marketing and communication strategies (online / offline) for many product categories and brands (prominent among them; OTE, Novartis, Janssen-Cilag, Johnson & Johnson, Minerva, Coca Cola, Kallimanis, Visitgreece, Friesland, etc).

As a mix of “Sherlock Holmes” and Sun Tzu, she is skilled in analyzing meaning of human / consumer behavior, generating market insights and defining strategy and tactics for digital brand strategies and engaging campaigns.

She is a proud mama and highly trained to endure ‘painfully’ pressing and emergency conditions.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Sun Tzu

Lydia has always been enchanted from storytellers and that was the reason why her dream was to become one of them when she would be a grown up. Years and years went by, and she finally decided to take her chances with it: she studied Mass Media and Communication, as well as, Political Communication with a brief stopover at a Drama School, which confirmed her (strong) suspicion that she was definitely not born to be that wild in her storytelling career.

Being grateful of the precious things her working experience as broadcast journalist, as well as, writer and editor at newspapers and magazines taught her- things like the charm hidden between the lines and the balm that ink may sometimes offer in people’s lives -, she was lucky enough to meet the Interweavers that made her discover the true beauty that words shall have in digital- and that is, real- world: creating words for brands, putting them in a digital canal and letting them start their journey in people’s minds and hearts is the most fascinating story that she could ever imagine herself telling.

If you don't step one of your feet out of the Earth, you will never stand with both of them on it.

Odysseas Elitis

Sissy graduated from Vakalo School of Arts and Design. She was lured into digital sorcery early on in her career, working at yellow net road and then on at OgilvyOne Worldwide Athens for ten years.

She has been a hard working digital “miner” digging into a wide range of projects or clients such as IKEA, OTE, DEI, Bacardi, Heineken, Vichy and Fage, from websites to corporate identity to display campaigns and mobile applications, crafting the imagery that gives life to user experiences. Her projects have been awarded with a Lovie and People’s Lovie Award – for Best Website Design, FWA of the Day, Awwwards Site of the Day and Honorouble Mentions, Cssdesignawards Site of the Day and Special Kudos, Ermis and EBGE.

A pixel spatter analyst as she likes to call herself, she loves travelling, drinking cocktails, cooking, watching tv series and also keeps a diary of her pixels at lokoexe.com.

In the end, it's not the years in your life that count. It's the life in your years.

Abraham Lincoln

Jason spent his most formative teenage years in Brussels, Belgium where he had the opportunity and space to attend to his creative callings. After returning to Athens he ventured into the street culture of skateboarding and graffiti while also taking up sketching classes. Upon graduating from high-school he went on to study mathematics, but his love for architecture eventually came through and after two years he enrolled at the Department of Architecture in the Technical University of Crete. 

 

Around the same time he started playing in bands, as well as connecting with various artistic communities and activities, that would inform his thinking and approach to this day. His interest and curiosity touched upon guitars, synths, samplers and drums, as well as skateboarding, graffiti, and photography, and while still a student, he was distinguished as one of the top 10 graffiti artists in Greece, released music, and was the art director for the internet radio station Bauhaus Radio. 

 

Upon graduating he did his internship at the prestigious and forward-thinking architecture studio 314, where he worked for the awarded H102 Romance Contemporaine project. His exploration of the two dimensional space was further complemented with work for festivals (Athens – Epidaurus Festival, GEOMETRIES) and freelance work for posters and record releases. Jason then took on the agency life as a junior art director, putting work for clients such as Plaisio, Misko and Frezyderm into his already impressive portfolio. 

 

For him, graphic design was a challenge of how the three dimensional thinking can be applied to two dimensions, and how the urban landscape can provide inspiration for graphic work, a challenge he now explores full time as part of the Interweave creative team, while he plays guitar for the Cosmic Shadows, and prepares audiovisual work on the athenian urbanity. 

 

To create is to live twice.

Albert Camus

Renata comes from far away lands, although her route has been marked by determination and excitement; it was no accident that brought her here from Vilnius, Lithuania. 

She started attending art classes in the tender age of 13, and although she had classical art studies throughout her school years, it was printmaking that sparked her interest in the Academy of Arts upon her highschool graduation. Nonetheless, Renata quickly switched to graphic design, to infuse more artistic and human feeling into her design practice. 

 

Her initial unwillingness to work with computers gave way to an appreciation of the structured but creative classes of graphic design, a study journey that brought her to Athens before her graduation, to complete an internship in a greek design studio. After returning to Vilnius for her graduation, she came back to Athens to continue her collaboration with the design studio. With a deep respect and admiration towards the way athenian designers approach the craft, her resolve to stay in Athens as a design professional only strengthened, and she found her niche in illustrating everything around her that sparked her imagination.

 

When she doesn’t design or implement creative approaches for our clients, Renata illustrates covers for podcasts on sustainability, a topic that has come to be of great importance for her. She is moved and inspired by fashion, and her resourceful spirit has reconciled the conflict between fashion and sustainability with a love for thrift shops. Renata values quality over quantity and applies that same principle when it comes to friends, clothes or even information on topics such as public health and science.

 

I am made and remade continually. Different people draw different words from me.

Virginia Woolf, The Waves

Kostis Sotirakos graduated from the Graphic Design Department of the Technological Educational Institute (TEI) in Athens, Greece. During that time, he spent an instructive year as an Erasmus student in the School of Visual Arts in Orleans, France. There he participated in several design workshops like Chaumont Poster Festival. Back in Athens, he worked for K2Design (2005) and Busybuilding (2007-2015). Now, he is teaching educational programs for children for the Onassis Cultural Center. Although it is hard to tutor young children, he is proud to be part of this process. His work has been recognized in several international poster design festivals. His working experience is based in visual identity, environmental graphics, packaging, branding, print, campaign, illustration and poster design. Kostis is passionate for traveling and seeks inspiration from all over the world. A trip to Tahiti he took by himself was one of the greatest experiences of his life.

Good vibes, vibrant energy, genuineness and a keen eye for photography! George entered the world of photography inherently, as he remembers himself sneaking the camera from his parents, from a very young age. After his studies in Civil Engineering, was time to begin his journey in the Art of Analogue Black & White Photography and continued in mastering the Art and Techniques of Digital Photography.

Harmoniously balancing from travel and documentary vivid themes to food and still life commercial photography, George incorporates his personal creative vision in powerful and aesthetically compelling images, illustrating the beauty and eliciting meanings through his shots, while he has excelled in creating great compositions. Capturing images in black and white and live band performances have a special place in his heart, especially when it comes to indie music, which he really loves.

Being the photographer of the Lappas Awards, the first art residency in Greece, he narrowed the creative background of the «Lappas Award Miners» exhibiting his work in the Technopolis of Athens in collaboration with the Athens School of Fine Arts, which, among numerous collective exhibitions, was his biggest moment in the documentary field. George joined Interweave after several years of work as a main commercial photographer in the press and media, for LiFO and other popular print and online magazines.

His love and care for nature and everything green extends to the Universe and the infinite fascination of the Cosmic Energy, meanwhile on earth, he uses his feet to walk and cycle, never missing the chance to get out there and get close to nature.  A sugarholic at heart, ice cream is beyond an addiction to him. It is a feeling.

“The purpose of our lives is to be happy”

Dalai Lama

Manos landed in Athens for good, after spending most of his life in the idyllic city of Volos, Magnesia. He had previously left Volos only to study graphic design and magazine publishing in Thessaloniki, as he wasn’t a big fan of Athens back in the day. Ιn his hometown however, between the Pagasetic gulf and the mountain range of Pelion, he was part of various musical, artistic and sport communities. 

 

Between skateboarding, snowboarding, and throwing parties as a part-time DJ for friends, Manos was involved in and worked for various creative agencies in Volos, before he decided to start his own design studio. He juggled professional and personal projects that spanned brand identity, packaging and web design on a variety of clients from music festivals to wineries and restaurants, while also picking up international distinctions for his unique style of illustrations. Manos also briefly explored -but quickly abandoned- the idea of becoming a tattoo artist; a profession he admits that, if he could go back in time, he would have followed for life. 

 

He loves punk rock and grunge, and in his new beginning in an advertising agency for the first time, he also discovered a new excitement for Athens. Since he is now permanently located in the city, he is able to regularly attend matches of his favorite team AEK, in football and basketball courts as well. We welcome a wild and passionate creative that always lives by his motto.

Do something creative every day

Giannis joins the Ιnterweave creative team with more than 15 years of experience in copywriting and crafting creative concepts for above the line advertising -including TVCs, radio, print and out-of-home advertising. Born and raised in Athens, he is an awarded and celebrated creative, who has worked for multinational as well as independent agencies in Athens, thus bringing along with him a deep understanding of the ideation and creative process. 

 

A fan of sports and a former athlete alike, he equally enjoys watching sports events or going for a run. His running experience attests to his resilient character, while a collection of Ermis and Social Media awards proves his effectiveness as a seasoned creative. He equally enjoys a wide spectrum of sounds – from deep electronic cuts to more indie and alternative bands, and exploring home entertainment on Netflix, a pop culture duty that feeds his curiosity for all things trending. 

 

His copywriting career has been the bedrock of his professional life up until now, having worked for multinational brands such as Procter & Gamble and Siemens, alcohol brands such as Stoli Vodka, Cutty Sark whisky and Ouzo of Plomari, and various automotive brands such as Yamaha, Kia, Land Rover, BMW, and Peugeot among others. Despite this colorful and wide ranging career, it was the birth of his daughter two years ago that brought about changes in almost everything else.

 

A happy and proud dad, Giannis now spends his days crafting stories and ideas for Interweave, enjoying family quality time and duties by night, and tending to his artistic side whenever during weekends. His favorite TV series is Peaky Βlinders, while he channels his restlessness in collaborative art exhibitions with friends. 

 

Have no fear of perfection - you'll never reach it.

Salvador Dali

Maro studied contemporary history, politics and international relations in Greece and the UK (she earned her MA in European Politics from Essex University). She has been fascinated with the power of the written word from the day her mother, in an effort to make her rebellious daughter write that boring school assignment, told her that one can write pages upon pages about a single grey stone. She has been playing with words and working with them ever since: initially as a reporter and a writing tutor, then as a copywriter, a speechwriter, a content designer, a content marketer and a communications consultant. Naturally curious about (almost) everything, she quickly fell in love with the internet taking her words there too, creating content for web sites –and managing web projects along the way – and participating, managing and creating active online communities. She has worked in many exciting projects in the fields of hospitality, tourism, politics, energy efficiency and health (including the GNTO social media strategy design and implementation, the Intelen communication strategy and the city of Athens digital presence).

Travelling less that she would have wanted, she is trying to grow a Himalayan banana tree, a palm and a patch of Japanese Blood Grass in her tiny balcony to bring a hint of the exotic in her home – the Blood grass sounds more exciting than it really is, but that’s the power of the word, isn’t it?

Νo eternal reward will forgive us now for wasting the dawn.

Jim Morrison

An island in the Ionian sea has been the backdrop that cultivated a strong wanderlust spirit in Kalomira, our newest Copywriter and Social Media Manager. Born and raised in Kefalonia, a creative and playful personality was certainly expected to flourish there, and that was what brought Kalomira to the Ιnterweave creative team today. 

 

When she left Kefalonia to study Media and Communication in the Kapodistrian University of Athens, she started putting her creative side to work, with projects spanning playing the violin, creative writing and video art, and she quickly evolved to take on video creation and live projections for theatrical plays, an activity that matched perfectly her love for the arts and self-expression. Her story of art and creativity will take her back to Kefalonia to work for a local newspaper for a little while, where her writing will further develop with reporting on various topics. 

 

She will eventually return to Athens and jump right into the world of copywriting and social media marketing, a calling that it was time for Kalomira to take care of. Content creation, copywriting, and SEO marketing will be her craft for the rest of the story alongside award-winning teams in Luxury and Leisure Travel and yacht rentals, fields that always combined her innate love of greek summer and sea with her creative force. 

 

The next chapter in her story will be in Interweave, where her wanderlust spirit will find an outlet in our favorite field of travel and hospitality marketing. Today you can catch her traveling, watching plays or listening to music, or crafting stories for our clients’ social media channels! 

 

 

There is no greater agony than bearing an untold story inside you

Maya Aggelou

Having spent her childhood in France, Marine pursued her dream to create beautiful stories by graduating with a BA in Media and Communications from the University of Sussex. Combining her keen visual eye and love of writing, she channeled her passion for beauty, luxury goods and creativity into her work as an editor in several online magazines (among which is also Promenade).

Convinced that writing opens up a whole new world of possibilities, Marine has always had a fertile imagination that drove her to craft stories since a young age. That’s the reason why she considers advertising as one of the most exciting challenges she has ever met: telling beautiful brand stories through the right words – those that can express and convey a whole palette of feelings and experiences.

Curious by nature, Marine has an insatiable thirst for knowledge, constantly learning and exploring new topics – among which the ways traditional marketing can be combined with innovative technology to create amazing projects.

Merging her creativity with her planning and organisational skills, her great enthusiasm and detail-oriented character are being put to good use at Interweave’s UK office. In her free time, you will most definitely find her watching a documentary, writing a novel at home or indulging in a sweet treat.

We are only as strong as we are united, as weak as we are divided.

J.K Rowling

Contemplating her professional future, Konstantina was sure of one thing. She wanted to work around (and for) people. Lots and lots of people. That proclivity can be attributed to the fact that her family used to own a restaurant when she was young. This was where she spent a lot of her time in the midst of a hub of human voices and general merrymaking-  and this was where she also learned the value of generous service that carries onto her career to this very day.

And how did she get to where she is on this very day you ask? It was a particularly inspiring professor that she came across in her days as an Economics Student in the University of Komotini, that steered her towards the field of Marketing. There, she saw an opportunity to pursue an occupation that, to her eyes, did exactly what she  had always wanted to do: it examines and attends to human needs on a large scale and thereupon decided to get her Msc in International Marketing from the University of Strathclyde — with a particular emphasis on the International part as this was the aspect of the degree she found most challenging and diverse.

Upon returning to Greece she immediately threw herself into work, working with small and medium business, assisting with their marketing plans, and focusing on consulting and researching. An opportunity at Interweave brought Konstantina to Athens, where she became a member of our team. Here, she is instrumental in assisting in the day-to-day management of operations, drafting marketing plans, talent recruitment and onboarding and offboarding processes.

That’s not all to say that Konstantina doesn’t have a creative side to her- quite the opposite! She is also an amateur photographer and a free writer, citing nature and the world around her as her inspiration.

Reach what you cannot.

Nikos Kazantzakis

A passionate, free and fearless girl in fancy socks! Fotini is our talented Jr. Social Media Marketing Executive, with Communication and Mass Media Studies in the Panteion University and a hands-on background in the broadcasting and entertainment sector. With an agile experience in content creation and social media management for the spectacular world of web tv, radio shows and music promotion, such as STAR channel, ERT S.A and Soul M.G.M.T music agency in Brussels,  she now extends her talent in social media marketing content infused with her unique, positive and free-spirited perception and creative strategic writing. Besides, this is her true love: Communication and interaction with people and the knowledge that even one person can stop for a moment and consider about something she has written, inciting a feeling or offering a solution to a problem is her motivation and incentive. As she is in an early career stage, she appreciates and enjoys greatly those precious moments that she learns something new and delves deeper into it.

Curious and restless by nature, her dream is to travel and enjoy as much experiences this world has to offer, with New York and Iceland -to sip those magnificent Aurora Borealis views-, topping her bucket list. And her appetite for motion and indulgence doesn’t stop there; She loves car rides and music that makes her mind travel and her feet dance, while her mouth is always watering for a juicy burger or a delicious cocktail.

"Life is for the brave"

A tech-savvy, proactive and deep analytical thinker, Mike, is our new Digital Marketing Specialist. Born and raised in the suburbs of Athens, Mike developed a keen interest in computers and online gaming from a very young age, that built a passion for technology and the growing potential of the world web, that still remains one of his main interests. 

 

During his studies in International and European Studies at the University of Piraeus, he travelled a lot in Europe and had two internships abroad, in Budapest and Warsaw. The stimulating blend of Strategy and Technology incited the spirit of the marketer inside him, which he put into practice professionally even before completing his studies, when he got a job at a Greek startup and delved into the world of social media analytics for two years working for clients such as NBG and Nissan.

 

After graduating, although he continued his career in digital marketing agencies with a portfolio that included brands like Herbalife, Interamerican, Opel, and ZeniΘ among others, he considers the start-up period the most important in his professional life: Still unknowing of the depths, he learnt the fundamentals of the digital marketing world and built a strong base for new professional interests. 

 

When he is not analyzing brand strategies and how data and communities shape today’s brands, he engages with his equally big passion, music and the arts as well as everything that blends them with technology and the new media. Although he has a strong background in music from an early age, playing the guitar and the piano, a whole new world opened up for him when he took seminars in electronic music making. It was his first contact with a new way of approaching music, with new things that defined him and his perception in music making. 

 

Today, a Digital Marketing Specialist at Interweave, he is delighted  to be at a position where he can combine his love for marketing strategies and advertising, and we are delighted to welcome him and his multi-talents. Welcome, Mike!

 

If you’re trapped in the dream of the Other, you’re fucked.

Gilles Deleuze

Originally from the amazing island of Naxos, Eirini studied economics at the Athens University of Economics and Business, and did her MSc in Marketing in the UPF Barcelona School of Management. Having found her true calling in data analysis, Eirini started her digital media career in her beloved Barcelona, working at TravelClick for established travel brands in London, Spain and Middle East, as a digital media analyst. A results driven individual, she spices her data wizardry with self motivation, creativity and attention to detail.

Harboring a wandering soul, she loves to travel and finds herself constantly drawn to the sea  (she is an islander after all). And, when she is not crunching numbers to unveil the behavioral patterns behind them, you will find her editing her travel photos to create works of art, or learning foreign languages!

Cap ou pas cap

Ilias is our newest Performance Marketing Specialist. Born and raised in suburban Athens, he followed his urge and affinity with numbers in studying economics, making him a natural fit to juggle spreadsheets, ads managers’ dashboards and Data Studio presentations. He developed an interest in how scientific marketing can get while still at the University of Piraeus and his love for math and statistics led him to the field of digital marketing, a field where his curiosity and talents could both find a home. 

 

Ilias gained valuable professional experience in Develop Greece, while helping introduce businesses to digital tools and a new way of thinking. With a focus on methodology and a fascination with tracking, he always brings a mathematical outlook to every issue that fits perfectly with his problem solving skills and his ability to turn numbers into actionable insights. 

 

An outgoing and kind personality, Ilias is a frequent traveler and a gastronomy explorer who is always on the lookout for the new best restaurant in town. He can switch from talking about digital trends to recommending where to eat in Manchester and London, although his favorite trip has been to New York, where he had the best thai food ever. Welcome Ilias!

 

When in doubt, test!

Having studied Electrical and Computer Engineering at the National Technical University of Athens, Andreas Hatzifotis has always had a small suspicion that he may had fallen into the magic potion of megapixels when we was a little boy: from day one of his career, he has been relentlessly pursuing the next fresh idea, always experimenting on new formulas and using cutting-edge, innovative tools.

Ingeniously combined with commitment and professionalism, his talent has enhanced and furthered his ability to generate code in every possible programming language (PHP, Python, Java and C++ being mere samples). Throughout the years, he has managed a wide variety of project teams to which he contributed from a wide variety of positions as well: front and back-end developer, architect, software engineer, technical advisor, lead engineer, even designer in some cases – and of course, Head of Technology, the role that he now holds at Interweave.  

Having lots of national, European and global awards in his résumé (such as Awwwards, FWA, CSS Design Awards, The Lovie Awards etc), Andreas is proud of several projects that he has worked on, among which the information system LYSIAS I.S. that he created in its totality for the legal department of EYDAP (2009-2012). Other clients include SEAT, Vodafone, Minerva, Horio, METAXA and the European Parliament. Through his own personal initiative, Andreas has also initiated or contributed to a number of startups, including Smoky Pixel, Exit Bee and Harvantics, a social media monitoring tool.

The very rare moments that he doesn’t think of coding, he likes exploring beauty with his snowboard plank, relaxing through cooking or playing poker– even as his friends wonder whether there’s a chance that his future children won’t turn out to be teeny-tiny computers whose native tongue is COW programming language!

Run when you can, walk if you have to, crawl if you must; just never give up.

Dean Karnazes

Maya is an Athens based graphic & web designer, graduated from the Technological Educational Institute of Athens. She has worked as a graphic and web designer in companies alongside highly experienced professionals.

The knowledge that she gained from these co-operations provided her with the necessary qualifications, in order to create effective visual company identities, and taught her how to interact with people in order to come up with creative solutions for their needs.

Recently, she has been focused on web coding, specifically on HTML5 and CSS3.

Her main goal is always to provide the most effective solutions at the highest of standards and constantly upgrade her skills.

If you can dream it, you can do it.

Walt Disney

Fotis studied Computer Science at Athens University of Economics and Business and since 2007 he has been coding incessantly. He also holds a master’s degree in Health Informatics and is considering getting a PhD in the same field.

 

Despite being a manic Web Developer, he approaches all projects from every angle, every stage, thus analyzing demands, design and the coding necessary. He tries to be aware of and come into contact with all new, web-related technologies.

 

He is a strong supporter of Free Open Source Software (FOSS) and open data. As a WordPress expert, he pushes the WordPress limits, as well as his own, with every project. He develops PHP (native or frameworks) and couples Javascript, CSS and HTML, always in keeping with the more recent and highest standards.

 

Since 2007 he has been actively participating in small and large-scale projects; as a consultant or as the Senior Web Developer. He has written code and consulted in innovative projects relating to participatory democracy and transparency, while he has also created dozens of websites for organizations and companies. He was part of the team that work on OpenGov, the eGovernment Secretariat of the Prime Minister (in Greece), and collaborates with organizations such as ELIAMEP, the Cyprus Antidrug Council, the Ministry of Education, GRNET, GFOSS and more.

I love deadlines. I like the whooshing sound they make as they fly by.

Douglas Adams

Akis is a ninja Web Developer, with studies in Electronic Computing Systems Engineering at the Technological Educational Institute of Piraeus. A detail-oriented and passionate coder as he is, he loves front-end web development, bringing the designer’s concept to life up-to-the last pixel, through HTML5, CSS3, PHP and JavaScript. As he admits, the more demanding and challenging the project, the more the pleasure!

Throughout his 8+ years of experience as a freelancer in custom website development, collaborating with creative agencies for a worldwide clientele, he has a rich portfolio in creating stylish and functional websites mainly in the Hotel, Wellness and Design sector. Some standout examples are AforAthens.com, Europeandesign.org, 61ninth.com and Tinos.gr. His keen eye for the detail takes him one step beyond than creating flawless responsive websites; he strives to deliver a high-quality outcome built in accordance with web standards, tailoring a seamless experience even for users with reduced accessibility.

One of his favourite parts of his job is to learn new technologies and methodologies, and the fascination to experiment and implement them in fresh, innovative ideas in every new project. Prompted by a QR code scanning app he developed for the “What’s Up Nights” music events by Cosmote, he discovered the exciting world of mobile applications development and delved into it. Even though this is not the main object of his work, he spends his free time experimenting with some Raspberry Pi and developing homemade, non-commercial android applications.
Meanwhile, in the real, non-pixel world, he finds delight in the moments he spends taking up jigsaw puzzles with his princess, enjoy a play at the theater or play a basketball game with friends. Last, not least, he loves music and never misses the chance to put his headphones on and get wonderfully lost in the timeless sounds of classical music.

 

I cannot believe in a God who wants to be praised all the time.

Friedrich Nietzsche

Evaggelia is an upbeat Junior Web Developer that has studied Informatics Engineering in the Technological Educational Institute of Athens. With a diverse 4 years experience on website building tasks and a growing set of skills such as web design, website optimization and SEO, she has worked as a web developer in several companies and projects mainly in the travel industry, such as the websites of the hotels Santorini Princess, Infinity Collection Santorini, Mykonos View and more.

With every line of code she writes, her aim is to deliver a high quality outcome for well-designed and functional websites. As a team player, she is always willing to offer that small little thing that matters in her working environment to assist her in learning new traits in her field. She aspires to be a cutting-edge programmer, coding like a drummer, literally: In her free time, she loves playing the drums and crafting new songs with her band. And, yes, she drinks coffee like there is no tomorrow, which probably explains her perpetual energy!

It is the rhythm that gives her own personal style, and if she were to pick a favorite programming language, it would be Javascript. Devotion, efficiency and precision, are values firmly connected with everything she does, and she really enjoys it.

“Ιmperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring”

Marilyn Monroe

Vassili is a true modern Renaissance man, with a wide breadth of academic and professional experience. He began his studies in Paris, at Ipesup and at Paris II law school. After moving to Athens, he got a BA in Communications at the American College of Greece and also graduated in Greek literature at the School of Philosophy of the University of Athens.

A watershed moment in his life however, was his participation in the Athens 2004 Olympics, an experience that, as he would tell you, completely changed his life. Throughout his involvement, which spanned a total of 4 years (from 2002 to 2006), he served as editor in chief of the official French Website of the 2004 Olympic and Paralympic Games, administrator of the trilingual digital communication department, as well as close collaborator with the Communications Bureau, the International Relations Department and the International Media Desk. He headed the security, medical services and environment sections of the trilingual official Olympic and Paralympic website.

His first professional experience was at the Paris office of Skadden Arps law firm but his business development skills were built when Vassili became the Business Development and International Activity Manager for renowned French architect Guillaume Alan from 2007 to 2015 in Paris and London. He is also the founder and editor-in-chief of polymeris.org, a trilingual website and newsletter on international organisations.

He joined the Interweave team as a Business Development Manager in Paris, starting our activity in the markets of France, Belgium and Switzerland. He had previously collaborated with Interweave as an editor-in-chief for all our French content and we are happy to have him on board as a member of our team this time around!

Vassili is also an avid traveler, having travelled to every continent of the globe. He speaks five languages, enjoys a bit of football, tennis, basketball and snowboard and he has, since as far as he can remember, a passion for the cinema.

“Sing to me, Muse, of that man with so many different skills who has traveled widely.”

Homer, The Odyssey

Let's work together!