Marketing Greece S.A. initiative, the world class travel portal Discovergreece.com, had to develop relevant, interesting, high quality content, in order to address its global audience and display the complete Greek tourism-product portfolio in an experiential manner and promote Greece as one of the ten most important and attractive destinations worldwide.
The main objective set for Interweave was to create highly engaging content (architecture, texts, photos) for the portal, aiming to act as a point of reference for international travellers visiting Greece, with a strong call to action. And all that, tailored to 5 languages and delivered within 7 months.
The project required extended immersion sessions with the client, thorough analyses of competition and travel & tourism trends in order to craft a powerful content strategy for a top class Tourism Portal about Greece. We created a specific positioning for 128 destinations in Greece and we developed fresh content for all of them based on a very specific structure and taxonomies. It also required high accuracy and attention to detail so that the final outcome would be of top-notch quality. A challenging part was to effectively manage the logistics of the project, due to the number of processes, texts and people involved.