METAXA called upon INTERWEAVE to create a festive digital campaign to engage its target audience with entertaining seasonal content and user contests. In response, we designed the METAXA Christmas box, a campaign that illustrated the brand’s history and journey to the present in a Christmas-themed setting—featuring a compilation of nine unique festive scenes. The story was told through a compilation of nine unique festive scenes, meticulously curated around three central pillars – product, cocktail, and terroir – all illuminated by METAXA 12 Stars and METAXA Private Reserve.
INTERWEAVE was responsible for crafting the campaign from end to end. We created the activation concept and the amplification mechanism, and we developed the artistic direction to convey it to our audiences. To ensure seamless implementation, we generated the blueprint for the box construction and illustrated each setup prior to shooting. We then selected the crew and oversaw the end-to-end production of the assets; we subsequently executed the video editing, incorporating VFX, for nine distinct materials. Alongside this process, we crafted poetic copies to infuse the messages with a sense of playfulness and captivation.
