September is one of the most important months for young people and their families. Back to School month can be a stressful time, but it also means hitting the stores, picking up school gear, and getting the best possible start to the year ahead. INTERSPORT GR asked INTERWEAVE to develop a campaign that reminds these key audience segments that the sports retailer is right by their side.
Continuing to elaborate on the “You’ve Got This!” communications platform we developed for our client, the resulting 360 campaign infuses September with a big dose of optimism and anticipation. No need to fear the Back to School blues with INTERSPORT GR providing stylish and always-on support with the best outfits and gear.
INTERWEAVE was responsible for developing the campaign’s strategic direction and creative execution, crafting the art direction and messaging, developing the script and storyboard for the TVC as well as managing production and post-production, creating materials and adaptations for use across touchpoints.
