Our collaboration with Panoptis Escape, a collection of luxury boutique villas and a member of the Myconian Collection, began when INTERWEAVE was selected to craft the brand’s positioning, create a website which presents its unique perspective of raw yet aetherial relaxation, and manage its social media communications. But a picture is worth a thousand words, and the beauty of Panoptis demands illustration; INTERWEAVE answers that need through ongoing content creation and production.
Panoptis Escape bears the same epithet as all-seeing Zeus; it is a place ruled by the light of Mykonos, where each person can meet their gods – whatever that means for them. Thus, our content creation starts with on-site productions based on a shooting brief that emphasises this philosophy, encapsulating the sense of slow living in its approach to the human element. Panoramic shots of the rooms, the architecture, and the open spaces as well as illuminating the thoughtfully-crafted details and the play of light and shadow that invokes a sense of divinity in the littlest things.
Just as Panoptis transforms the raw materials of nature into beauty, the next stage in our work is to adapt the results of our production into content for the property’s digital presence. INTERWEAVE is responsible for all aspects of Panoptis’ website, Facebook, Instagram and TikTok accounts. Each of these demands an aesthetics-first approach but also introduces different platform-specific requirements. Thus, our content makes sure to adopt the conventions and visual language of each specific platform, and is tailored for the audience of each one.
