Marketing Greece S.A.’s initiative, the world class travel portal discovergreece.com, needed relevant, interesting, high quality content, in order to address its global audience, present the complete Greek tourism-product portfolio in an experiential manner and promote Greece as one of the ten most important and attractive destinations worldwide.
Interweave was tasked with creating that content, including designing the content architecture, developing the texts and sourcing the photos).
The project required extended immersion sessions with the client, thorough analyses of competition and travel & tourism trends in order to craft a powerful content strategy for a top class tourism portal about Greece. We created the positioning of 128 different destinations in Greece and developed fresh content for all of them based on a very specific structure and taxonomies.
Three elements were key to project success: