The Greek branch of INTERSPORT called upon long-term partner INTERWEAVE to develop a 360 communications campaign, positioning the beloved sports retailer as the first port of call for every summer shopping need. The campaign included a main TVC, but also a variety of accompanying materials for use online and offline: celebrated on social media, delivered inboxes across the country, illustrated by a wide variety of in-store materials, and featured on the INTERSPORT Greece website and e-shop.
At INTERWEAVE, we know that the summer feeling is universal – but summer is also a lived experience, and the way every one of us chooses to live it is unique. Based on this insight, we created a film that positions INTERSPORT as the ultimate destination for every summer shopping need, because of the diversity and variety of its products is here to support and celebrate what summer personally means to each of us. We developed art direction, created the script for the main TVC, and brought this to life through a full production.
Production Company: Picky Productions
Director: George Georgoulakis
We aimed to truly capture that summmer feeling through an energetic, fresh and youthful artistic direction, accompanied by bright summer colours and splashy animations. Another key priority for us was capturing the social element, since summer is a season that brings people together.
To ensure the summer feeling was embedded into every touchpoint, we complemented our key TVC with a variety of materials and adaptations for use online and in-store.
