XENIA is the absolute B2B destination for hospitality professionals in Greece. It is expanding as our understanding of hospitality is, adopting innovative ideas and products and embracing a broader audience every year. Wishing to communicate the most recent event through a creative concept that does justice to its legacy, FORUM, a member of the NürnbergMesse Group, reached out to INTERWEAVE.
Our goal was to present XENIA as the epicentre of the industry, bringing together all the products and professionals that make up the hospitality experience. The hotels, the experts that design and build them, the products and technologies that outfit them, the ways that communicate them, and the people at the heart of it all – all of these are part of what makes XENIA. Thus, the XENIA name and logo itself became our creative vehicle, envisioned by our art direction, brought to life by our animation, and refined by our post production. X marks the spot, and around it revolves the world of hospitality in all its glory.