An international hub of contemporary art, education, and culture is taking shape in Piraeus under the aegis of the Dinos and Lia Martinos Foundation. INTERWEAVE’s consulting arm collaborated with the founders on this one-of-a-kind project from this very early phase – a unique opportunity to help envision and define the final result.
After extensive research and analysis, INTERWEAVE played a pivotal role in shaping the project’s foundational brand strategy and brand positioning as well as the visual and verbal identity, name, and tagline that will accompany this unique cultural experience into the future. With the concept of the circle, KYKLOS symbolises an ongoing process of discovery and mutual exchange.
Throughout our work, it was critical for us to clearly embed the project’s values, including community, creativity, inclusivity, respect, into the strategy, positioning, and identity from the very first moment. It will be a place where diverse experiences contribute to a larger story, fostering relationships and enriching the cultural landscape of Attica for all.
We also crafted the project’s pre-launch communications strategy and materials, from messaging and copy to press releases and press relations. We designed, developed, and launched the website, and kicked off its social media channels, including content and community management; and we provide ongoing reporting on its performance.
