Electronic invoicing will be mandatory for B2B in Greece in 2021. That’s why, Prosvasis Gο, an invoicing web application designed for freelancers and small businesses, needed help for a successful 360 campaign. Prosvasis Go needed to achieve through a 360 campaign: a) brand recognition amongst freelancers and small businesses and b) widespread understanding of the web application’s core features.
Instead of making long videos to preach a manifesto, Interweave created everyday scenarios and spoke about the web application in a way Prosvasis Go have never done before. Through 6 scenarios (three full and three cut versions) Interweave wanted to highlight the advantages of embracing technology and the significant benefits it delivers to freelancers and small businesses. Each scenario brings a different Prosvasis Go feature to life; simplifying repetitive, complex tasks with the push of a button.
The integrated campaign is running across TV, radio, digital and outdoor. The decision to run the campaign broadly reflects the multi-channel consumption by modern audiences. Also, with the mandatory introduction of e-invoicing in Greece, now is a better time than ever for Prosvasis Go to be in-market across a range of channels, showcasing to freelancers and small businesses the toolboxes that they need for a smoothly running business.