After developing a cohesive brand positioning and brand strategy for the Santo Collection, INTERWEAVE was called upon to craft the brand-new website that would act as their digital home. The Santo Collection is three brands and one, all brought together under one conceptual roof. Each member of its collection of suites and villas has its own perspective on the wonders of Santorini, but they are united by a shared aesthetic as well as certain common values and traits; the brand’s commitment to sustainability and deeply local, passionately Greek character are amongst them. The website’s purpose is to introduce the brand to travellers, clearly communicating and representing its values and identity; furthermore, it needed to be highly responsive, user-oriented and user-friendly as well as fully integrating a booking system to make direct bookings as convenient and easy as possible.
The challenge we needed to address was developing this unified visual approach while leaving room for each property’s individual character to shine forth.
Sophisticated, yet understated art direction
Based on this, we developed an art direction that respects the Santo Collection’s brand guidelines, employs the language of Cycladic curves and simplicity, and emphasises sophisticated, understated luxury. The natural beauty of Santorini is the stunning protagonist, while the master brand and its three properties are distinguished by a symbolic colour choice.
Bespoke, hand-crafted icons that fit the whole
To help guide visitors and to represent the facilities offered by each member of the Collection, as well as those specific to each suite or villa, we hand-crafted a unique set of icons that align with the art direction and overall brand aesthetics.
To increase efficiency but also reinforce the unified aesthetic, we relied on a number of different templates which we then customised. We ensured there was ample space to showcase the multiple high-quality photos of the properties, so that guests could truly envision the promise of the Santo Collection experience.
We accompanied the various elements with playful typography and ensured that all elements of the copy and its presentation would serve to complement the whole.
With so much of today’s traveller’s journey taking place on mobile devices, we knew that mobile design could never be an afterthought. Thus, we also crafted and optimised a unique mobile layout, ensuring our website could accompany guests across all potential touchpoints.
More than a place to stay, more than a site to visit; our website for the Santo Collection illuminates the journey and brings the experience to life.