Grecotel Hotels and Resorts wanted to develop further their presence on social media channels in order to correspond to its size and leadership position in the luxury hospitality market while communicating the brand’s portfolio, philosophy and key messages.
The main objective set was the update of the brand’s social media presence to appeal to a global audience with varied characteristics, creating awareness of the brand’s spectrum of products and services, in a consistent tone that communicates its key characteristics.
Interweave was also called to help establish a digital marketing mentality and understanding within the organization through a series of training workshops on all things social media. We worked closely with the Marketing Department of Grecotel Hotels and Resorts as one to develop a very clear strategy and an implementation plan.
Interweave designed a concise social media strategy with the key goal in mind (awareness) that would engage audiences, showcasing the entirety of Grecotel Hotels and Resorts’ product portfolio and investing in cultivating relations with fans and followers in order to boost word-of-mouth as well as organic reach and engagement.
At the same time, Interweave designed and carried out numerous training workshops for the organization’s in-house community managers, employees and marketing executives, aiding them develop a deeper understanding about the digital communication benefits as well as its nuts and bolts.