Horio wished to launch a campaign for Graviera cheese product line in order to create awareness, about the taste, the benefits, the differentiating points of the products, to foodies, wine lovers and Millennial moms. We drew our inspiration from the product itself and the time it needs to reach full maturation and impeccable flavor.
Given that Horio Graviera matures in several months, we created a campaign about things that are worth waiting for (#aksizei). Campaign run on Youtube, Google, Social Media.
Campaign site called users to share the campaign message #aksizei and publish photo and messages on this concept on a 2 phase period: pre and afterlaunch.
On prelaunch phase, teaser messages were created about things that are worth waiting for in general – the birth of a child, the return of the beloved from a journey.
On afterlaunch phase, the product appeared on campaign site and ads.
For the purpose of the campaign TVC video for Graviera Horio was edited for each phase accordingly.