We designed and developed a new website for an innovative greek cold cuts brand, that boosted engagement and presented its USP in a cohesive way, setting the brand apart from the competition.
Designing to express the brand’s core values and USP
Creta Farms, a family owned cold cuts brand with an innovative technology that helps create healthier products, asked Interweave to redesign its website. The goal was to present the brand’s differentiating characteristics, and resulting superiority in relation to its competition, as well as its products to relevant audiences, engaging with them in a meaningful way, while at the same time positioning Creta Farms in those audiences’ minds as superior, unique, and healthier than the alternatives.
We delivered a smooth, impressive, content rich website that was designed to convey the brand’s values and reflect its position in the industry.
Content and web design to reflect the brand’s essence
Our design strategy, developed after a long research and brand immersion phase, was to eschew the usual corporate style of similar websites, and instead create a cohesive narrative that brings out all the qualitative characteristics that define the brand’s personality: premiumness, simplicity, warmth, natural ingredients excellent taste, human centric character, innovation and quality – in other words, we focus on designing a website that presents the company as a “nurturing” brand that promotes a holistic lifestyle. To that end, we used the olive oil, the brand’s main ingredient and USP, as a storytelling, and a design vehicle, to guide visitors through the world of Creta Farms – a world that was presented in several tens of pages of corporate as well as original culinary and lifestyle content. Apart from developing that content, we also produced the original photographs for all the recipes that were developed by the company’s chefs for the project.
Development with SEO in mind
To attract organic visits, the new website was designed and developed after an extensive SEO study, that allowed us to develop content audiences were actually interested in. To support that, we made sure the site was http secure, smooth and fast loading, despite the impressive photos and transitions. We also created UX events from the beginning, to be able to monitor users’ behaviors on site and improve its elements