As an established leader in the sports retail category, Intersport Greece possesses a deep understanding of the technology behind performance sports gear, combined with the practical awareness of how to use and get the most out of every product. To help Intersport share its wisdom with its audiences while further building the brand, we created Intersport Pro. This dynamic communications platform exists on the brand’s website and social media as well as in-store, seamlessly bridging multiple worlds to provide a unified audience experience.
We crafted this unique platform from creative concept to strategic execution. Existing at that sweet spot where technical know-how meets human expertise, Intersport Pro is intended for everyone, from novices taking their first step into sport to aspiring Olympians. Its role is to present the ever-evolving technology behind each new product available in-store. Our approach also celebrates the approachable faces behind Intersport’s institutional knowledge, in the form of your friendly neighbourhood Intersport Specialists.
We brought Intersport Pro to life with a unified and cohesive creative approach that is both flexible and adaptable. The art direction draws inspiration from Intersport’s existing visual language, as elevated through the energy of performance sports. This ensures the platform is visually differentiated yet harmoniously complements the beloved brand. In addition, the platform is suitable for use with diverse materials, and can be adapted to showcase Intersport’s many collaborations and activations (INTERSPORT PRO x ADIZERO SL with Adidas, INTERSPORT PRO x FUTURE PRO with Puma).
Sharing knowledge, creating value. Intersport Pro has yielded excellent results in both paid and organic placements, generating widespread engagement and creating real value for the brand and its audiences through the power of knowledge sharing.
