As Grecotel Hotels and Resorts were about to celebrate their 40th anniversary, Interweave was asked to design a campaign to mark the occasion – as this was the brand’s 1st ever digital campaign, this was an honor, and a great responsibility!
The goal was to engage existing luxury hotels chain’s guests and use the activation and resulting UGC to raise awareness to target audiences about the brand, its history and competitive advantages (esp. portfolio diversity and approach to hospitality)
The campaign asked past Grecotel guests, on social media and by emails, to share their best Grecotel memories in an interactive site that featured a timeline of the hostory of the luxury hotel chain and could be populated with guests memories.
The website, filled with memories from past guests, was used as a WoM tool to show potential guests how real people experience the brand, and how loyal to it they are.