The Marketing Greece S.A.’s initiative Discover Greece needed a holistic restructuring for SEO reasons and to SEO optimize the platform’s content, in order to reach organically the “right” audiences worldwide and compete with the thousands of travel related pages found on the web.
The main objective set for Interweave was to increase the organic visits of DiscoverGreece.com up to 300% within 2 months after completion of the project, optimizing the content for five languages -English, Russian, French, German and Greek.
Interweave did an extensive audit of the existing content, mapping out all content and its structure, as well as the technical specs of the platform the website was built in. Then, working closely with the team from Marketing Greece, we developed the SEO long term strategy and spec’ed the content and technical SEO, before proceeding to optimize existing content and create new.
To that end, we employed native copywriters for all five languages, as well as editors, content writers and proofreaders, creating an efficient team that worked swiftly (as the project had a very short deadline) through the complexities of the project’s demands.