Our collaboration with Jacobs Douwe Egberts began in 2021, when Interweave was asked to develop a digital strategy that would present their diverse B2B coffee solutions to audiences in the F&B and hospitality industries. We were called on to present eight different products and sub-brands, each with a distinct usage and brewing method. Every professional coffee solution comes with its own creative needs for us to meet, as it addresses different segments of the B2B market and is intended for distribution through different partner networks.
Over the course of the following Interweave has engaged in an ongoing schedule of content creation and production destined to showcase JDE’s products across a wide variety of media. We planned and executed four distinct productions, starting by developing the art direction for each one while respecting existing brand guidelines, and managing the whole process including the post-production. Since no professional coffee blend is complete without packaging, we also created packshots for the blends and a variety of other branded products.
The content we’ve created includes a wide variety of edits, animations and illustrations; some of it is based on material from our productions, but other assets have been created entirely from scratch. From the L’Or Espresso Sublime solution for bars and cafes to the convenient closed-circuit Cafitesse machines, we always ensure that every asset emanates the appealing aroma of freshly-brewed coffee.
