Athens’ hospitality professionals share their inside info with the city’s guests
Athens Inside is a digital platform built to unveil the secrets of the city. Through athensinside.gr and its native mobile app, tourism professionals of all types and disciples share their tips and advice on where to uncover hidden “treasures” and have the best experiences Athens can offer.
The idea we developed along with SETE (the Greek Tourism Businesses Association), was to make Athens’ tourism professionals ambassadors of the city by letting them share their insider’s tips about what is truly great about this famed destination with the visitors of the city, who would then vote, share, and promote the best tips and experiences.
We worked closely with and on behalf of SETE (for the City of Athens and This is Athens) to create a multichannel experience that works across all screens and devices. The goal was to introduce an interactive digital platform and campaign for the promotion of “authentic” Athens through audiovisual content, tips, and insights provided by local tourism professionals and engage the travelers, the visitors to promote and share their favorites.
We created 10 thematic categories (Hospitality, Gastronomy, Flea Markets & Local Products, Services, Walks & Tours, Nightlife, Music & Events, Culture & Arts, Smart Shopping, Contemporary Culture & Urban Art, Sea, Activity & Adventure) that make up the authentic Athenian experience, telling the story of the city in a captivating, interesting way.
We created ten original video scripts illustrating the Insiders’ love for Athens, while also featuring their useful tips for their city, each corresponding to one of the 10 thematic categories.
The video followed each professional, as they took the viewer around Athens, showing them their favourite spots.
Website and app
An engaging platform having as its main objective to reveal all aspects of undiscovered Athens through the eyes of the small heroes of the city was designed and developed. The content-rich website featured the videos produced, as well as all the tips and secrets submitted by Athens tourism professionals.
An interactive mobile app for said professionals was also created, for them to submit their own tips and piece of advice on how the visitor would better experience the city.
Our Insiders (Athens Inside videos’ protagonists): Maro Vosnaki (Hospitality video), Nikos Karathanos (Gastronomy video), Stamatis Tsikniadopoulos (Flea Markets & Local Products video), Nikos Garyfallos (Guiding you through Sights & Sensations video), Marfi Balli (Nightlife video), Kostas Dagritzikos (Music & Events video), Thanos Sideris (Culture & Arts video), Aggelos Moraitis (Smart Shopping video), Evi Kapeli (Contemporary Culture & Urban Art video), Tony Frey (Seaside, Activity & Adventure video) Pan Entertainment (Video Production)