With the renewal of its identity, Skinos considered 2020 as the year of re-introducing itself to the world and its key audiences – a year of activations and useful collaborations, a year of extroversion. But, as the COVID-19 pandemic interrupted the course of things, Interweave developed a new action plan for SKINOS, based on social and digital media that enhanced brand awareness and introduced key audience segments to the new SKINOS drinking proposition.
To make up for all the opportunities for a live communication plan lost because of the pandemic, Interweave developed a cohesive digital and social media strategy that combined organic and paid content to unfold the new SKINOS universe:
Celebrating truth, summer and drinks, Skinos takes pride in providing the spirit that animates everyone’s else’s spirit. It celebrates a mindset that’s not attached to a physical place or a time of the year. And that’s the freedom that’s worth savouring. By populating Skinos’ Social Media pages with sophisticated on-brand, on-product, on- narrative content, Interweave channeled the “Savour the Truth / Celebrate Freedom” main proposition as the catalyst for Skinos to be perceived as the brand for an authentic Greek Summer Spirit.
To better communicate the new proposition to audience segments of interest, Interweave produced new, original content that captured the essence of the spirit as well as its new positioning in an ideal way. Following closely the branding strategy Interweave had already developed, all materials for the social and digital campaigns were created for the purpose they were intended, resulting in the creation, and communication of a cohesive universe that is both visually stunning as well as rich in emotion.
