Seeking to revamp its presence in social media and other digital platforms in order to strengthen its position in the online food delivery industry, Forky reached out to Interweave in 2018, to design the strategy and set the tools that would help them become the food of choice, when it comes to online food delivery, while communicating their USPs, in order to stand out within the food service market.
With the aim of increasing awareness for the brand and gaining conversion and direct purchases via the platform, Interweave designed and implemented Forky’s new digital marketing strategy, designed to reach out to potential customers in every part of their purchasing journey both on social media, as well as in other digital places (search results, display ads etc).
Forky’s digital media strategy – including digital content strategy, digital activation creative ideas, social media strategy and a comprehensive performance marketing strategy – was developed after a detailed analysis of the brand and its USPs in relation to direct and indirect competition. Including both paid and organic media, it targeted potential customers in all parts of their journey, from initial consideration to repeat purchases.
Interweave took up the implementation of this strategy as well, providing the brand with full social media management services, including content development and community management, as well as full digital advertising services, including ads creation, placement, optimization and reporting.
To increase effectiveness of both organic and paid materials, bespoke content was produced to keep the brand consistent and avoid (overused) stock images. Food consumption and lifestyle moments shots were produced, to be used for the creation of all kinds of best performing formats (videos, animations, carousels, Instagram stories, interactive banners etc.)