We craft interactive experiences that speak to people's hearts. Just set the objectives and we will deliver results!
8 plus 2 films, 100 photos, a UGC Instagram campaign, a digital channel dedicated to Athens addressing Millennials
It all begins here. We call it immersion: we begin every project by developing a deep understanding of those for whom we are creating, so that we may comprehend their goals, dreams, concerns, anxieties, needs and limitations.
This process involves client workshops, extensive desk-analysis of the literature and case studies and whatever else can help us gain insights and inspiration.
Insights and ideas lead to effective results only if put into an action plan.
At this stage, we create a detailed and integrated tool, a brand “bible”, that contains key strategic objectives per target audience, detailed briefs for content development and identity and logo design, a digital strategy, specific KPIs per action, and campaigning ideas and techniques in order to achieve cross-channel interaction.
Once we have a complete framework of what needs to be done, we bring the project to life.
Our design is user-centric, not just aesthetically appealing and high-tech: Everything – forms, colors, motion, code, images, videos, architecture and, of course, language, create experiences that bring the brand closer to real consumers and create high conversion rates for maximum ROI.
When the project has taken off, we make sure that it continues to serve the initial objectives and satisfies its users in the best possible way. We implement ongoing modeling and testing to optimize spending and boost any campaign’s performance; track customers’ likes and comments, create usability and other A/B tests and many more. These processes make our clients, as well as us, able to maintain control and improve end results.
We offer you a 360° service that covers the entire spectrum of a brand’s existence across digital channels and platforms.
We believe in stories woven with innovation, creativity and fun.
Fly over our blog, let us inspire you!
Our latest #summer news include a new... Interweaver on the block: Vera Balamatsi, our #UK Account Executive, with valuable experience both in #Tourism and #Culture, is ready to take the UK by storm, with plenty of #creative & one-of-a-kind projects! Vera, welcome aboard! #iwteam #welcome #digital agency
Our mission is to create world-class interactive experiences, empower audiences to connect and share, and deliver measurable results through creative innovation.