A digital media strategy to elevate and differentiate

A digital and social media strategy to set a brand apart from the competition

Addressing Mastiqua’s need for designing a digital communications strategy that would differentiate the brand & elevate it from its competitors; highlight the elements that make it unique.

As of today Interweave:

1. has created the digital marketing & social media strategy
2. has brought to life a new more refreshing brand visual identity
3. has organized respective productions in order to create original content
4. is successfully managing its social media platforms

An engaging social media narrative

Mastiqua has a bigger potential to become a great asset in the carbonated waters territory, because it is beyond competition: It is not just water, it is not just bubbles, it is not just taste.

Sourced by Greek nature, Mastiqua is an infused sparkling water with hyper local Spin that purifies people’s everyday life.

Unique alloy of mastiha’s healing qualities and the water’s rejuvenating strength, Mastiqua a carrier for health benefits for conscious living people that cherish balanced pleasure in their everyday life.

Life is a harmonious coexistence of things and elements, opposite and different between, that compose beauty. Old and New, Earth and Sky, Sweet and Sour. They all contain knowledge, colours and flavours. The nicest way to create memories and improve your life.

Life at its purest.
#MastiquaLiving

Based on the brand’s identity, the social media communication value axis are the following:

1. Naturalness: freshness, purity, rejuvenation, healthiness
2. Sophistication: elegance, coolness, premiumness
3. Well-being: healing, conscious living, balanced pleasure
4. Authenticity: Greekness, locality, integrity, simplicity, subversiveness