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Social media and FMCG brands seem to be a natural match, as multinational brands have found there a welcoming environment, both for their ad budget and their engagement with their fans, ever since paid advertising in social media came about. After all, most such brands devote a large portion of their marketing efforts to either […]
At the end of July Instagram announced the creation of the IGTV, a stand-alone app, and Instagram new feature, that allows users (“creators”, as referred to by Instagram) to post videos, in “channels” (the “creators”’ accounts), for everyone to watch. How is this different than the already existing video capabilities of the platform, you ask? […]
When you think about building bridges, you think about merging two places of increasing importance. And when you think about our future as a society, the bridge with our present is constantly evolving, upgrading, extending. On the 22nd of May, the leading technology company of our times, Microsoft, took for the third consecutive year a […]
Here’s a collection of 404 pages we’ve created throughout the years and remember!
Let us set the scene for you: You are at a meeting, a colleague is presenting and out of nowhere comes a storm of arcane acronyms and mysterious marketing terms: “The KPI’s for this BTL campaign need to be delivered ASAP. Of course, we have to figure out the UVP first, but remember: we need […]
As a response to the ever increasing demands of the industry, Interweave is placing three distinguished professionals with a long experience in the fields of Digital Performance, Design and Technology, as heads of these same departments. Elias Filis, Sissy Lokoviti and Andreas Chatzifotis (Head of Performance, Head of Design, Head of Technology respectively), are taking […]
OFFF is not just another festival. It’s the place where creatives from all over the world meet up, share and discuss, to inspire and to get inspired, for over a decade now. On the 5th of April,the 5 of us, Maya, Alex, Magda, Electra, Elena, flew off to experience it.
The next stop for Interweave’s multi-awarded digital campaign for METAXA 12 Stars is its most exciting yet: dontdrinkexplore.com has been nominated for a Webby Award in the Advertising, Media, & PR – Food & Beverage category. Τhis distinction comes as the cherry on top of a beautiful journey for this project, which involved a number […]